A new SEGA Lucky Kuji series based on Esther Bunny Little — depicting the characters of Esther Bunny in their younger days — goes on sale from Friday, March 6, 2026, at Lawson, Ministop, and various hobby shops across Japan.
The lottery is a no-miss draw made up of six prize tiers plus a "Last Lucky Prize" awarded to the person who draws the final ticket. The top Prize A is a blanket featuring a brand-new illustration revealed exclusively for SEGA Lucky Kuji, measuring approximately 140 × 100 cm. Other prizes in the lineup include cling mascots, fluffy pouches, fuzzy charms, embroidered can badges, and hand towels. The Last Lucky Prize is a large "lying down plushie" measuring approximately 20 × 30 × 30 cm.
Sales end when prizes run out at each location.
Lottery Overview
SEGA Lucky Kuji Esther Bunny Little
- On sale: From Friday, March 6, 2026 (rolling out gradually)
- Price: ¥770 per draw (tax included)
- Available at: Lawson, Ministop, and various hobby shops
- Please note that availability may vary by store, selling times differ by location, and stock is limited.
- © esther kim. All Rights Reserved
Prize Lineup
Prize A: Blanket (1 design)
Prize B: Cling Mascot (3 designs)
Prize C: Fluffy Pouch (3 designs)
Prize D: Fuzzy Charm (3 designs) — design cannot be chosen
Prize E: Embroidered Can Badge (6 designs) — design cannot be chosen
Prize F: Hand Towel (6 designs)
Last Lucky Prize: Lying Down Plushie (1 design)
Double Lucky Prize
Each lottery ticket comes with a code that can be used to enter the "Double Lucky Prize" sweepstakes. Ten lucky winners will receive a full set of all three Prize B Cling Mascot designs.
Store locations and prize details are available on the official site SEGA Plaza:
https://segaplaza.jp/lp/estherbunnylittle_kuji/
Esther Bunny Little × NICO MAKE Purikura Collaboration Event
Alongside the lottery launch, SEGA's purikura (print club photo booth) machine NICO MAKE is running a collaboration event with Esther Bunny Little starting March 5, 2026. The collab brings Esther Bunny Little characters to stamps and sticker designs inside the booth.
Event Details
- Period: March 5, 2026 (Thursday) to April 20, 2026 (Monday)
- Target machine: NICO MAKE
- Locations: All stores with NICO MAKE machines nationwide
- Content: 24 stamps, 4 frames, and 3 sticker designs featuring Esther Bunny Little
More details are available on the collaboration page:
https://puri.sega.jp/info/estherbunnylittle/
