AEON Entertainment Co., Ltd. (Headquarters: Minato-ku, Tokyo; President & CEO: Nobuyuki Fujiwara) and Sony Creative Products Inc. (Headquarters: Minato-ku, Tokyo; President & CEO: 平山公通), the Japanese agent for PEANUTS, are set to open SNOOPY Playful PARK — an indoor playground themed around Snoopy and his friends — at AEON Mall Tsudanuma South in Narashino, Chiba this summer 2026.
Built around the concept "A place where smiles come together," the facility is divided into three areas: a playground, dining, and retail.
Three Areas for Play, Dining, and Shopping
The Play GROUND area features ball pools, athletic equipment, and other hands-on activities for children to play energetically. It also includes a dress-up shop for imaginative role-play and a photo booth. An event plaza will host workshops and other activities.
Note: Some play equipment has age restrictions.
The dining area, SNOOPY Playful STAND, and the retail area, SNOOPY Playful MARKET, will offer original menus and exclusive items unique to the facility.
Inside SNOOPY Playful PARK, visitors will find a world brimming with the playful spirit of Snoopy and his Peanuts friends. Whether running around with full energy or stretching the imagination through pretend play, there is no shortage of ways to get absorbed in fun. Every space and design element is crafted to wrap guests in the playful world of PEANUTS, offering a special experience that can only be found here. This is where each person's playful piece connects, completing a puzzle full of smiles.
Facility Overview
| Item | Details |
|---|---|
| Name | SNOOPY Playful PARK AEON Mall Tsudanuma South |
| Opening | Summer 2026 |
| Areas | Play GROUND (playground), SNOOPY Playful STAND (dining), SNOOPY Playful MARKET (retail) |
| Address | 7F, AEON Mall Tsudanuma South, 1-10-30 Tsudanuma, Narashino, Chiba 275-0016 |
| Hours | 9:00 AM to 10:00 PM |
| Floor Area | Approx. 900 m² (dining area: 58 seats) |
| Official Website | https://www.snoopyplayfulpark.jp/ |
*The above information is current as of the announcement date. Hours, seating capacity, and other details are subject to change.
About PEANUTS
The characters and related intellectual property of PEANUTS are owned by Peanuts Worldwide, with Sony Group holding 80% and the family of Charles M. Schulz holding 20%. Since Charlie Brown, Snoopy, and the rest of the Peanuts Gang first appeared in the comic strip "Peanuts" in 1950, they have left an indelible mark on popular culture. In addition to the beloved Peanuts shows and specials on Apple TV, fans of all generations around the world enjoy the PEANUTS brand through a wide range of merchandise, amusement park attractions, cultural events, social media, and comics spanning both traditional print and digital formats. PEANUTS recently celebrated its 75th anniversary with worldwide exhibitions, activities, collaborations, and digital marketing campaigns unlike anything before.
