To celebrate the 35th anniversary of Sonic the Hedgehog, the popular character from SEGA Corporation, ADAM ET ROPE' (アダム エ ロペ), a label run by Jun Co., Ltd. (株式会社ジュン), is releasing a collaboration lineup of two items. Pre-orders for the collaboration down jacket start on Friday, November 6, 2026, at JUN's official online store, J'aDoRe JUN ONLINE (ジャドール ジュン オンライン). The collaboration long-sleeve T-shirt goes on sale on Saturday, November 7, and the down jacket goes on sale on Friday, November 20.
A Newly Illustrated Sonic in a Down Jacket
Sonic the Hedgehog debuted in 1991 and has been loved around the world. For the 35th anniversary collaboration, the two items feature a Sonic illustrated exclusively for this project, shown wearing a new ADAM ET ROPE' down jacket.
The long-sleeve T-shirt has this Sonic printed on the front. The down jacket is a stand-collar style, with Sonic's face printed on the lining of the ACT ALLIED FEATHER + DOWN that Sonic wears in the print. Both items come in black, a color that is easy to work into everyday outfits.
SONIC × ACT Stand Short Down
SEGA Sonic the Hedgehog for ADAM ET ROPE'
- Item: SONIC × ACT Stand Short Down (SONIC × ACT スタンドショートダウン)
- Price: ¥49,500 (tax included)
- Sizes: S / M / L / XL
- Color: Black
- Pre-order start: Friday, November 6, 2026 (J'aDoRe JUN ONLINE)
- On sale: Friday, November 20, 2026
- Available at: Shibuya PARCO store
SONIC Original Graphic TEE
SEGA Sonic the Hedgehog for ADAM ET ROPE'
- Item: SONIC Original Graphic TEE (SONICオリジナルグラフィックTEE)
- Price: ¥9,900 (tax included)
- Sizes: M / L / XL
- Color: Black
- On sale: Saturday, November 7, 2026 (no pre-orders)
- Available at: stores that carry ADAM ET ROPE' HOMME
About the Sonic Series
Sonic the Hedgehog, SEGA's globally known supersonic hedgehog, marked its 35th anniversary on June 23, 2026. Since debuting in the 1991 game Sonic the Hedgehog, the series has released titles for a variety of game consoles, and its cumulative total has surpassed 1.77 billion units (full games and free-to-play titles combined). Beyond games, Sonic has expanded into hit films, animation, music, and merchandise, growing into a character loved across generations.
In this anniversary year, Sonic is set to race at supersonic speed onto an even wider range of stages, bringing new surprises and experiences to fans around the world.
- Official Sonic X account: https://x.com/SonicOfficialJP
- Sonic portal site "SONIC CHANNEL": https://sonic.sega.jp/SonicChannel/
