STANDARD DONUTS, a donut specialty shop, will open its 4th store, STANDARD DONUTS Ekimarche Osaka, on Friday, September 18, 2026. The new store is located on the 1st floor of Ekimarche Osaka, directly connected to JR Osaka Station.
With the new store at Osaka Station—often called the gateway to Osaka—the brand extends the dedication to dough, texture, and ingredients that has defined its previous stores, applying that same care to the store's interior design as well.
To mark the opening, the store has also developed an old fashioned donut—a new category for STANDARD DONUTS—available exclusively at the Ekimarche Osaka location. Made with fragrant fermented butter, Okayama-grown wheat flour, and rice flour, the donut has a crisp exterior and a moist, tender interior that crumbles softly in the mouth.
A Donut Specialty Shop Takes Old Fashioned Donuts Seriously
STANDARD DONUTS is a donut specialty shop that hand-makes its dough from scratch every day.
The shop has created a wide range of donuts while placing importance on the texture of the dough and the flavor of its ingredients.
For the opening of its 4th store, the shop took on a new challenge: the old fashioned donut.
Unlike its previous donuts made with fermented dough, this new item focuses on the distinct texture of a cake donut, with the combination of ingredients and the production method rethought from scratch. Combining Okayama-grown wheat flour with rice flour also creates a dough that lets the flavor of the ingredients themselves come through.
Crisp on the outside, moist on the inside — it crumbles softly the moment it touches your mouth.
Precisely because it's simple, the donut lets customers experience a new side of STANDARD DONUTS' dedication to ingredients and texture.
Ekimarche Osaka Store Exclusive Items
[Ekimarche Osaka Store Exclusive] Fermented Butter Old Fashioned
¥250 (¥270 tax included)
Made with fragrant fermented butter, Okayama-grown wheat flour, and rice flour, this old fashioned donut lets you simply enjoy the flavor of its ingredients.
[Ekimarche Osaka Store Exclusive] Chocolat Fashion
¥280 (¥302 tax included)
A crisp, crumbly old fashioned donut paired with a rich chocolate flavor.
[Ekimarche Osaka Store Exclusive] Chocolate Bar Sandwich (板チョコサンド)
¥380 (¥410 tax included)
Born from customer feedback, this filled donut sandwiches plenty of house-made fresh cream with a crisp mini chocolate bar for a classic combination.
[Ekimarche Osaka Store Exclusive] Mont Blanc
¥480 (¥518 tax included)
Made with French chestnut paste, the rich marron cream retains a strong chestnut flavor. This item will be sold exclusively at the Ekimarche Osaka store ahead of other locations.
The Store's Dedication to Materials
What STANDARD DONUTS values most is its dedication to the dough, texture, and ingredients of its donuts.
That same philosophy carries through to the design of this new store.
At the Ekimarche Osaka store, original materials were also carefully chosen for the interior.
For the counter and shelf surfaces, the cross-sections of laminated wood—rarely shown as a finished surface—were deliberately exposed and repeated, creating expressive surfaces distinct from typical plywood materials.
The lower section of the counter, which serves as the face of the store, uses sawdust generated during the fixture-making process as a finishing material. The blend of materials and the application method were worked out by hand, drawing out the appeal of the material itself. STANDARD DONUTS hand-makes its dough from scratch every day, and that same approach to craftsmanship is reflected in the store's design.
STANDARD DONUTS' commitment to quality ingredients now extends beyond its donuts to the store space itself.
This new store experience begins at Ekimarche Osaka.
Directly Connected to JR Osaka Station: The 4th Store at the "Gateway to Osaka"
The new Ekimarche Osaka store is directly connected to JR Osaka Station.
It's a location where many people pass through—commuters and students using the station, visitors coming to Osaka Station for work or shopping, and tourists visiting Osaka.
As the 4th store, following the Fukushima flagship store, the Hankyu Osaka-Umeda Station store, and the Sakaisuji-Honmachi store, it aims to introduce donuts in a new way to people who haven't yet discovered STANDARD DONUTS.
Opening Campaign from September 18 to 23
To celebrate the grand opening of the Ekimarche Osaka store, an opening campaign will run from Friday, September 18 to Wednesday, September 23 (a public holiday).
1. Free Standard Donut With Any Purchase (Ekimarche Osaka Store Only)
Customers who purchase one or more items will receive a free Standard Donut.
Limited to the first 50 customers each day, exclusively at the Ekimarche Osaka store.
2. Original Opening Sticker Gift (Ekimarche Osaka Store Only)
Customers who spend ¥1,000 or more will receive an original sticker commemorating the opening of the Ekimarche Osaka store.
Limited to the first 100 customers each day.
3. The Brand's Most Popular Item, Custard, Gets 50% More Cream for a Limited Time (All Stores)
The brand's most popular item, "Custard," will come with 50% more cream during the campaign period.
This applies not only at the Ekimarche Osaka store but at all locations, including the Fukushima, Hankyu Osaka-Umeda Station, and Sakaisuji-Honmachi stores.
4. Set of 5 Standard Donuts (All Stores)
A set of 5 of the popular Wasanbon Sugar (和三盆シュガー) Standard Donuts will be sold for ¥1,000 (¥1,080 tax included).
This is also available at all stores during the campaign period.
Each campaign ends once supplies run out.
Store Overview
- Store Name: STANDARD DONUTS Ekimarche Osaka
- Grand Opening: Friday, September 18, 2026
- Address: Ekimarche Osaka 1F, 3-1-1 Umeda, Kita-ku, Osaka
- Business Hours: 10:00 AM to 10:00 PM
- Access: Directly connected to JR Osaka Station
