The "Starbucks Joyful Capsule" (also called the Starbucks Plush Charm), the first capsule toy from Starbucks, goes on sale on Wednesday, November 18, 2026, at Starbucks stores nationwide (excluding some stores). Its release had previously been postponed.
As more people enjoy the "nui-katsu" trend of attaching favorite plush toys to bags and pouches, and as charms become popular more broadly, the lineup features five types of palm-sized plush charms based on popular Starbucks beverages and food. The charms can be attached to a bag or linked to one another, and which design comes in each capsule is a surprise until it is opened.
On the same day, Starbucks Reserve® Roastery Tokyo will also release the "Starbucks Reserve Joyful Capsule," themed on beverages and food unique to Roastery Tokyo.
Five Plush Charms Based on Popular Starbucks Items
The lineup is made up mainly of plush charms based on beverages and food that represent Starbucks. One of the five types comes in each capsule at random, so you only find out which charm you got after opening it. Each charm has a hook, so you can link your favorites together to make your own combination.
Starbucks has long valued connections between people and the warm experiences that coffee brings. Under the concept "Starbucks Charm with Warmth" (warmth connected through charms), the charms are meant to be carried on a bag or pouch, or linked together, as a reminder of time and memories spent at Starbucks.
The Five Designs
Double Tall Latte (To Go)
Caramel Macchiato (For Here)
TOKYO Roast
Matcha Cream Frappuccino
Sugar Donut
Product Details
- Product: Starbucks Joyful Capsule (5 designs)
- Price: ¥880 (tax included) each
- Purchase limit: 2 per transaction
- Size: About 50 to 80 mm, depending on the design
- Capsule size: Each item comes in a capsule about 75 mm in diameter
- Recommended age: 15 and up
- Sales period: From Wednesday, November 18, 2026, while supplies last
- Where to buy: Starbucks stores nationwide (some stores do not carry it)
Notes:
- The contents of each capsule are random. You cannot choose a design or exchange it.
- Each capsule contains one item. Slight individual differences may occur because of the nature of the product.
- Inquiries about stock and sales status by phone cannot be answered.
- The sales method may differ by store.
- Because crowds are expected for several hours after opening on the release day, sales at drive-thru lanes will be temporarily suspended. The suspension times differ by store.
- Stores that do not carry the product include STARBUCKS RESERVE® ROASTERY TOKYO, STARBUCKS RESERVE® Cafe, STARBUCKS RESERVE® STORE and STARBUCKS Tea & Cafe.
Four More Designs at Roastery Tokyo
On the same day, Starbucks Reserve® Roastery Tokyo will release the "Starbucks Reserve Joyful Capsule," themed on beverages and food that are unique to Roastery Tokyo. The lineup has four designs with a special look that reflects Roastery Tokyo. The palm-sized plush charms are a way to remember time and memories spent at Roastery Tokyo.
The Four Designs
Cafe Americano (To Go)
Cafe Latte (For Here)
Tokyo Roastery Micro Blend
Cornetti Crema
Product Details
- Product: Starbucks Reserve Joyful Capsule (4 designs)
- Price: ¥1,100 (tax included) each
- Purchase limit: 2 per transaction for a certain period after release
- Size: About 50 to 80 mm, depending on the design
- Recommended age: 15 and up
- Sales period: From Wednesday, November 18, 2026
- Where to buy: Starbucks Reserve® Roastery Tokyo
Notes:
- This is a standard product, so it may be temporarily out of stock.
- Inquiries about stock and sales status by phone cannot be answered.
