JR East Cross Station Co., Ltd. Development Company (Headquarters: Shibuya-ku, Tokyo) is releasing a second collection of limited-edition items on its e-commerce site "GRANSTA MALL," featuring the JR East character "Suica's Penguin" applied to popular products from the lifestyle brand "BRUNO." For this second round, the lineup includes three popular kitchen appliances — led by BRUNO's popular Compact Hot Plate — each limited to just 100 units (*1) and available exclusively through GRANSTA MALL. The cute charm of Suica's Penguin and its baby penguin brings a smile to the kitchen every day, making meal prep and dining more enjoyable. The first collection, released in June and featuring the Compact Hair Dryer and Slim 2WAY Stick Cleaner, sold out in just two days (*2).
Product Lineup Overview
Products: "Suica's Penguin x BRUNO" Second Collection (3 kitchen appliances)
Compact Hot Plate, Steam & Bake Toaster, Multi Stick BlenderRelease: Tuesday, July 14, 2026, at 10:00 AM
Sales site: GRANSTA MALL
Note: For full sales details, check the special feature page (https://www.gransta.jp/news/info/bruno_2607/).
*1: 100 units will be produced in the initial run. Additional production may occur depending on demand.
*2: Some first-round products (the Slim 2WAY Stick Cleaner) that were found to have minor packaging scuffs during pre-sale inspection will be repackaged and sold alongside the second collection.
"Suica's Penguin x BRUNO" Original Design: Second Collection
Cute yet genuinely functional — three popular kitchen appliances make their debut!
Popular kitchen appliances from the lifestyle brand BRUNO are getting an original design treatment. Signature items such as the Compact Hot Plate and the Multi Stick Blender now feature adorable illustrations of Suica's Penguin and its baby penguin, themed around cooking to match each kitchen appliance. Beyond their charming appearance, each item retains BRUNO's genuine high-performance functionality, bringing color and flavor to the everyday table.
"Suica's Penguin x BRUNO" Second Collection Products
"Suica's Penguin x BRUNO" Compact Hot Plate
(Price, tax included: ¥13,300)
A Cute Penguin in a Chef's Hat
Suica's Penguin is depicted in a chef's hat, holding a frying pan. Its adorable pose, as if enjoying cooking alongside you, promises to bring even more smiles to mealtimes and home parties.
Genuine Functionality for Everyday Meals to Parties
Compact enough to fit neatly into an A4-sized space for 2 to 3 people, this hot plate is nonetheless a genuine appliance with stepless temperature control up to a maximum of 250°C, handling everything from searing meat to keeping food warm. Switching between the included flat plate and takoyaki plate lets you enjoy everything from everyday side dishes to party centerpieces like paella.
"Suica's Penguin x BRUNO" Steam & Bake Toaster
(Price, tax included: ¥17,500)
Adorable Penguins Dressed as Bakers
Suica's Penguin and its baby penguin are designed as "bakers" holding freshly baked bread. Their playful appearance, as if delivering delicious bread to you, promises to add a warm touch to breakfast or a relaxing teatime.
Functionality That Shines From Everyday Breakfast to Full Cooking
With a spacious interior that can toast four slices of bread at once and a sleek design, this toaster features three modes — Steam, Convection, and Normal — that give ordinary toast a crisp outside and fluffy inside. It handles everything from daily breakfasts to reheating side dishes and full-fledged oven cooking, baking a wide variety of dishes deliciously.
"Suica's Penguin x BRUNO" Multi Stick Blender
(Price, tax included: ¥8,500)
An Adorable Design With a Penguin Holding a Strawberry
The body features a design of a penguin winking while holding a strawberry. Its charming pose, as if enjoying making smoothies and sweets alongside you, promises to make kitchen time even more exciting every day.
A Reliable 5-in-1 Tool to Support Everyday Cooking
This versatile blender handles five functions — mashing, mixing, chopping, crushing, and whipping. It can be used directly in pots and bowls, making soups and smoothies simple with less cleanup. Powerful enough to crush ice, it's useful for everything from everyday side dishes to baby food and full-fledged baking.
About BRUNO
Connecting through "fun."
BRUNO is a lifestyle brand born from adults who know how to enjoy life, offering everyday items for the kitchen, interior, and more. It carries a wide range of items suitable for personal use as well as gifts.
The brand aims to add a little more fun to each day, in tune with life's many everyday moments.
Product Specifications
Please read each product's instruction manual carefully before use, and use it correctly and safely.
"Suica's Penguin x BRUNO" Compact Hot Plate
Product name: "Suica's Penguin x BRUNO" Compact Hot Plate
Price (tax included): ¥13,300
Release: July 14, 2026, 10:00 AM
Size / weight:
- Size: W375mm × H140mm × D235mm
- Weight: approx. 2,300g (with flat plate and lid, or takoyaki plate)
- Package size: W276mm × H180mm × D410mm
Color: Red
Material: Body — steel, phenolic resin; Plate — aluminum alloy (fluororesin coating on interior)
Country of manufacture: China
Functions:
- Rated power consumption: 1,200W
- Interchangeable plates
- Temperature control (65°C to 250°C)
- Safety devices (thermostat / thermal fuse)
- Fluororesin-coated plate
Power: AC100V, cord length approx. 1.8m
Included accessories: Flat plate, takoyaki plate, wooden spatula, magnetic detachable power cord
"Suica's Penguin x BRUNO" Steam & Bake Toaster
Product name: "Suica's Penguin x BRUNO" Steam & Bake Toaster
Price (tax included): ¥17,500
Release: July 14, 2026, 10:00 AM
Size / weight:
- Size: W350mm × H225mm × D370mm
- Interior size: W280 × H80 × D260mm
- Weight: approx. 4,800g
- Package size: W410mm × H270mm × D410mm
Color: Greige
Material: Body — galvalume steel sheet; Door — glass; Wire rack — chrome-plated steel; Tray — aluminum-plated steel sheet
Country of manufacture: China
Functions:
- Rated power consumption: 1,350W
- Toasts 4 slices of bread
- Heating modes (Steam, Convection, Normal)
- Temperature control
- 30-minute timer
Power: AC100V, cord length approx. 1.2m
Included accessories: Water cup, baking tray, baking tray wire rack, crumb tray, recipe leaflet
"Suica's Penguin x BRUNO" Multi Stick Blender
Product name: "Suica's Penguin x BRUNO" Multi Stick Blender
Price (tax included): ¥8,500
Release: July 14, 2026, 10:00 AM
Size / weight:
- Size: W62mm × H384mm × D74mm
- Weight: approx. 590g
- Package size: W220mm × H245mm × D145mm
- Note: Size shown with the blender stick attached
Color: Ivory
Material: Body — ABS resin; Blender stick — ABS resin, stainless steel; Whisk — ABS resin, stainless steel; Chopper — polypropylene, ABS resin, POM resin (chopper bottle only: heat-resistant to 140°C / cold-resistant to -20°C); Chopper blade — POM resin, stainless steel (titanium coating); Blender cup — polypropylene (heat-resistant to 140°C / cold-resistant to -20°C)
Country of manufacture: China
Functions:
- Rated power consumption: 200W
- Blender (mashing, mixing)
- Chopper (chopping, crushing)
- Whisk (whipping)
- 2-speed control
Power: AC100V, cord length approx. 1.5m
Included accessories: Blender cup (600ml), cleaning brush
©Chiharu Sakazaki / JR East / DENTSU. Suica by JR East. Suica is a registered trademark of JR East. Suica's Penguin is a character of "Suica," owned by East Japan Railway Company. Planning: Orange Page.
