A new limited-edition addition to Suntory's -196 (Ichikuroku) lineup is on the way: -196 <Okinawa Pineapple> will go on sale nationwide from May 5, 2026 (Tuesday, a public holiday).
The -196 brand has been around since 2005 and is known for its proprietary "-196°C brewing method." Within the brand, the "fruit-forward chuhai" -196 series launched last July has been a hit, with cumulative sales surpassing 100 million bottles as of the end of February (350ml equivalent), driven by its fresh, fruit-like taste and vibrant packaging.
Flavor
The Okinawa Pineapple variety uses a macerate of Okinawa-grown pineapple produced with the -196°C brewing method. Suntory's signature blending technique brings out a juicy flavor that the brand describes as evoking "the moment you bite into a pineapple."
Packaging
The can features a pineapple-themed background with an illustration of the fruit and the -196 logo prominently displayed in the center. A hibiscus flower-shaped "limited release" icon is included to highlight the use of Okinawa-grown fruit.
Product Details
-196 (Ichikuroku) <Okinawa Pineapple>
| Size | Price (tax excl.) | ABV |
|---|---|---|
| 350ml | ¥159 | 5% |
| 500ml | ¥216 | 5% |
- Release date: May 5, 2026 (Tuesday, public holiday)
- Availability: Nationwide (limited period)
- Category: Liqueur
For more information about the -196 series, visit the official website.
