Suntory Co., Ltd. will launch "-196 Sugar-Free Clear" nationwide on April 7, 2026 (Tuesday). Additionally, the company will release renewed packages for "-196 Sugar-Free Double Lemon ALC 4%" and "-196 Sugar-Free Orange & Lemon ALC 4%" from early February 2026 onwards.
The -196 Brand Story
"-196" is a long-selling brand launched in 2005, featuring Suntory's unique "-196°C manufacturing method." Among the lineup, the "-196 Sugar-Free" series has been highly praised for its refreshing taste that delivers the authentic flavor of fruit without any added sugar. In 2025, the series achieved remarkable growth with sales volumes reaching 136% compared to the previous year.
This launch aims to expand the fan base further by introducing "-196 Sugar-Free Clear" and renewing the packages for "-196 Sugar-Free Double Lemon ALC 4%" and "-196 Sugar-Free Orange & Lemon ALC 4%."
About -196 Sugar-Free Clear
The beverage uses lemon-infused liquor and lime-infused liquor prepared with Suntory's unique "-196°C manufacturing method." The balance between lemon and lime has been carefully crafted to create a light and refreshing taste that enhances meals.
The package features an illustration of a glass and fruit, with the phrase "Chuhai exclusively for meals!" to express the product's characteristics. It also highlights the manufacturing commitment with the icon "Uses 100%※ fruit-infused liquor."
※Percentage of infused fruit ingredients used in the lemon and lime infused liquor
About -196 Sugar-Free Double Lemon ALC 4% and -196 Sugar-Free Orange & Lemon ALC 4% Packages
While maintaining the design of the "-196 Sugar-Free" series, the packages incorporate fruit-colored accents and fruit illustrations to express the fruity taste and light drinking experience. The green text "Sugar-Free" and "Light 4%" clearly communicate the product's key features.
Product Details
-196 Sugar-Free Clear
- 350ml: 159 yen (tax excluded), 7% alcohol
- 500ml: 216 yen (tax excluded), 7% alcohol
-196 Sugar-Free Double Lemon ALC 4%
- 350ml: 159 yen (tax excluded), 4% alcohol
- 500ml: 216 yen (tax excluded), 4% alcohol
-196 Sugar-Free Orange & Lemon ALC 4%
- 350ml: 159 yen (tax excluded), 4% alcohol
- 500ml: 216 yen (tax excluded), 4% alcohol
※Prices are suggested retail prices and do not restrict retailers' independent pricing.
Release Date and Region
From early February 2026 onwards, nationwide:
- "-196 Sugar-Free Double Lemon ALC 4%"
- "-196 Sugar-Free Orange & Lemon ALC 4%"
April 7, 2026 (Tuesday), nationwide:
- "-196 Sugar-Free Clear"
Product Category
Spirits
For more information, visit the -196 official website.
