Suntory is launching -196°C Sugar-Free Pink Grapefruit & Orange nationwide on February 24, 2026 (Tuesday).
-196°C is a long-selling brand that debuted in 2005, featuring Suntory's proprietary "-196°C Manufacturing Method." The -196°C Sugar-Free series, in particular, has received high praise for delivering authentic fruit flavors with a crisp, clean finish despite containing no sugar. From January to November, sales volume increased by an impressive 141% compared to the previous year.
This release marks the transition of the previously limited-edition Pink Grapefruit & Orange flavor to a permanent product lineup, aiming to further expand the brand's fanbase.
Product Details and Packaging
The beverage uses pink grapefruit and orange infused spirits made with Suntory's proprietary "-196°C Manufacturing Method," combined with pink grapefruit juice. Drinkers can enjoy the vibrant aroma and juicy fruit sensation of pink grapefruit paired with the refreshing taste of orange, all finished with the characteristic clean aftertaste of a sugar-free chuhai.
The package design expresses the crisp taste and refreshing sensation of sugar-free chuhai through fruit-inspired colors. Large fruit illustrations at the top of the can and the prominent "sugar-free" label communicate the product's key features, while a "100% fruit infusion*" icon emphasizes the meticulous production method.
*Refers to the proportion of infused fruit ingredients used in the grapefruit and orange infused spirits.
Product Overview
Product name, Volume, Suggested Retail Price (excluding tax), and Alcohol Content:
-196°C Sugar-Free Pink Grapefruit & Orange
- 350ml: ¥159, 7% ABV
- 500ml: ¥216, 7% ABV
*Prices are suggested retail prices and do not restrict retailers' independent pricing.
Release Date:
February 24, 2026 (Tuesday)
Distribution Area:
Nationwide (limited period)
Category:
Spirits
-196°C Official Website:
https://www.suntory.co.jp/rtd/196/
