Suntory Co., Ltd. will launch "196 Valencia Orange" from its "196" series on March 31, 2026 (Tuesday) as a limited-edition product available nationwide.
About the 196 Series
"196" is a long-selling brand that launched in 2005, featuring Suntory's proprietary "−196°C Manufacturing Method." The "Delicious Fruit Chuhai" 196 series has earned strong reviews for its fresh taste reminiscent of freshly-picked fruit and its refreshing package design.
With this limited-edition Valencia Orange release, Suntory aims to further expand its fan base.
Product Details
Flavor Profile
The product uses Valencia orange-infused liquor created through Suntory's unique "−196°C Manufacturing Method." Through the company's blending expertise, the chuhai delivers a refreshing aroma and juicy taste that evokes "the moment you bite into a Valencia orange."
Package Design
The package features a vibrant blue background with fruit illustrations and the "196" logo prominently displayed in the center. The design aims to communicate deliciousness through a simple and intuitive visual approach.
Product Information
Product Name: −196 Valencia Orange
Available Sizes and Prices:
- 350ml: ¥159 (tax excluded) / 5% alcohol
- 500ml: ¥216 (tax excluded) / 5% alcohol
Prices do not restrict retailers' independent pricing decisions
Release Date: March 31, 2026 (Tuesday)
Distribution Area: Nationwide (limited period)
Product Category: Liqueur
For more information about the "196" series, visit the official website: https://www.suntory.co.jp/rtd/196/
For customer inquiries: https://www.suntory.co.jp/customer/
