Suntory Co., Ltd. will launch "Kin-Mugi
The "Kin-Mugi" brand, with its concept of being the most suitable beer-type beverage for happy family dining tables while focusing on malt flavor, has received positive feedback from many customers. In particular, the limited-edition products featuring seasonal scenes in their product names have garnered comments such as "The naming is evocative and appealing" and "I could feel the season from the taste as well."
This spring, Suntory aims to further expand its fan base with the release of "Kin-Mugi
About the Flavor and Packaging
The beverage is crafted using the "Kin-Mugi" brand's signature premium malt and aroma hops, resulting in a lager-type beer that harmonizes malt richness with a fresh, floral aroma.
The packaging depicts canola flowers blooming along a riverbank under a clear spring sky, expressing an iconic spring scene.
About the Name
With the desire for customers to experience the season more deeply through this product, the name expresses a spring scene that many people can relate to: feeling the arrival of the season through pleasant weather and budding plants during a walk.
Product Details
Product Name and Specifications
Kin-Mugi
- 350ml, 5% alcohol
- 500ml, 5% alcohol
*No suggested retail price is set
Release Date
March 10, 2026 (Tuesday)
Availability
Nationwide (limited period)
Product Category
Happoshu (Category 2)
Kin-Mugi Website
https://www.suntory.co.jp/beer/kinmugi/
