Suntory is set to release "Koodori Hops" (こおどりホップス), a limited-quantity happoushu (low-malt beer), nationwide on Wednesday, August 12, 2026.
In recent years, an increasing number of happoushu drinkers have expressed a desire to explore a wider variety of drinks to match their moods. At the same time, a segment of consumers has reported hesitation about trying unfamiliar products, often because the packaging doesn't give them a clear sense of what the drink will taste like.
With that in mind, Suntory developed "Koodori Hops" — a limited-release happoushu with friendly, taste-evoking packaging and a multi-layered, fruity aroma profile designed to make it easier for anyone to pick up and enjoy.
About the Product and Packaging
The happoushu is brewed generously with Nelson Sauvin hops, a rare hop variety, to bring out complex, fruity aromas alongside a natural sweetness and a clean, crisp finish.
The packaging features a colorful background adorned with an illustration of a dancing character — "Koodori" means "dancing with joy" — alongside the label text "Fruity Craft." The design is intended to capture the lively atmosphere the product is meant to deliver, while also communicating the character of the drink inside.
Product Details
Product Name: Koodori Hops (こおどりホップス)
Volume / Alcohol: 350ml / 4.5%
No suggested retail price has been set.
Release Date: Wednesday, August 12, 2026
Available: Nationwide (limited quantity)
Category: Happoushu (low-malt beer)
