A Super Mario-themed event, Super Mario: RUN TO THE GOAL in Hokkaido 2026, comes to Daiwa House PREMIST DOME (Sapporo Dome) on September 13 (Sunday), 2026.
Beyond running, this participatory event features photo spots, mini-game experiences, original merchandise sales, and food stalls. The event has previously been held in Taiwan and Hong Kong by local organizers, and this edition is designed to welcome visitors from within and outside Hokkaido, as well as from overseas, spanning all generations from children to adults.
Ahead of the main event, a Sapporo Walk Rally touring the city of Sapporo will also be held starting July 18 (Saturday), 2026.
Event Overview
Super Mario: RUN TO THE GOAL in Hokkaido 2026
- Date: September 13 (Sunday), 2026
Doors open: 8:30 AM
Morning session: 11:00 AM start / Afternoon session: 3:30 PM start
(Two sessions) - Venue: Daiwa House PREMIST DOME (Sapporo Dome)
- Capacity: 3,000 people each for the morning and afternoon sessions (6,000 total)
(Registration closes once capacity is reached) - Runner ticket: Adult (junior high school age and up) 6,600 yen / Child (elementary school age and under) 5,500 yen (includes admission ticket)
- Admission ticket, advance sale: Adult (junior high school age and up) 1,100 yen / Elementary school students 550 yen / Preschool children: free
- Admission ticket, same-day: Adult (junior high school age and up) 3,300 yen / Elementary school students 1,650 yen / Preschool children: free
(All prices include tax) - Organizer: Doshin EC
- Co-organizer: The Hokkaido Shimbun Press
- Support: City of Sapporo, Sapporo Chamber of Commerce and Industry
- Cooperation/Supervision: Nintendo
Event Details
Participants receive original Super Mario merchandise as a participation gift and wear it while running through a course decorated within the venue, enjoying the atmosphere along the way. Photo spots are set up throughout the course, so friends can take commemorative pictures together, or families and groups can chat and enjoy background music while running at their own pace. At about 2.5 km, the course is easy enough for running beginners or those who don't usually exercise to take part comfortably.
The running course spans about 2.5 km around the exterior and interior of Daiwa House PREMIST DOME (Sapporo Dome). Photo spots featuring Mario and friends are placed throughout the course, offering chances to capture memorable pictures with family and friends.
Runner Participation Perks
Runner participants receive an official T-shirt, made in cooperation with UNIQLO, featuring the familiar "goal pole" design from the game on the back. Running toward the goal together with fellow participants creates a sense of unity and excitement unique to the event.
Additional event-exclusive participation gifts include an official towel featuring the course design (in cooperation with Mizuno), an original cap, an original backpack, a finisher medal, and a race bib.
These items are exclusive participation gifts for runner participants and are not sold separately.
Venue Events
Visitors who are not running can still enter the venue by purchasing an admission ticket. The venue offers official merchandise sales, an Enjoy Corner with Super Mario, a food corner, and a Nintendo Switch 2 game trial corner, with content for visitors of all ages, from children to adults.
Official Merchandise Sales
Event-exclusive original Super Mario: RUN TO THE GOAL in Hokkaido 2026 merchandise will be sold, including commemorative items to display at home and items for everyday use. Product details will be announced later on the official website.
Enjoy Corner with Super Mario
A mini-game corner offers target shooting, ring toss, and yo-yo fishing, along with an original tote bag-making activity (500 yen per play each; 2,000 yen for the tote bag-making activity). The activities are designed so that even young children can join in, making it something families can enjoy together.
Food Corner
Food trucks will serve original churros (from DANNY CHURROS) and Hokkaido's famous Genghis Khan grilled lamb (from Matsuo Jingisukan), offering local Hokkaido flavors alongside the running and venue events.
Nintendo Switch 2 Game Trial
A trial corner for Nintendo Switch™ 2 software will be set up at the venue. Details on which titles will be available to try will be announced later on the official website.
Registration Opens July 10 (Friday) at 10:00 AM
Registration for Super Mario: RUN TO THE GOAL in Hokkaido 2026, an event to enjoy solo, with family, or with friends, opens on the event's official website from 10:00 AM on July 10 (Friday), 2026.
Official website: https://marioruntothegoal.com/
Sapporo Walk Rally Starts July 18 (Saturday)
To celebrate the event, a Sapporo Walk Rally touring notable sights around Sapporo will be held starting July 18 (Saturday), 2026. Participants purchase a walk rally card and visit spots around the city while taking on Super Mario-themed quizzes.
Visitors who complete all the checkpoints and quizzes receive a Sapporo Walk Rally commemorative Star Coin. Ahead of the main running event, it's a chance to enjoy the charm of Super Mario alongside Sapporo's cityscape.
- Period: July 18 (Saturday) to September 12 (Saturday), 2026 (hours follow each facility's business hours)
- Card sales location (reception): Akarenga (Former Hokkaido Government Office Building)
- Participation fee: 1,300 yen (tax included)
- Completion reward: Sapporo Walk Rally commemorative Star Coin
Everyone from Hokkaido and beyond is welcome to join. Along with making memories with family and friends, enjoy Hokkaido's sightseeing and local food as part of the experience.
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