Nihonryori Sushimaru (すし丸), a renowned Japanese restaurant that has served the Matsuyama community since 1948, is set to open "Sushimaru APA Hotel Matsuyama-shi Ekimae Store" at APA Hotel Matsuyama-shi Ekimae (Minatomachi, Matsuyama, Ehime Prefecture) on Tuesday, July 28, 2026. This marks the restaurant's first formal foray into the hotel breakfast business.
Bringing together the Japanese culinary skills passed down over generations and the rich food culture of Ehime, the new outlet aims to give hotel guests a distinctly "Ehime-style breakfast experience."
An Established Japanese Restaurant Takes On Local Breakfast Culture
Breakfast is often one of the first chances for travelers to experience the character of a destination. Rather than a standard hotel buffet, the concept here is "a breakfast where you can truly taste Ehime's food culture," featuring local traditional dishes and Ehime-grown ingredients.
Sushimaru, which has long operated as a community-rooted Japanese restaurant, brings the knowledge and experience of its chefs to offer visitors and business travelers alike a taste of what Matsuyama has to offer.
A Menu Rooted in Ehime
The breakfast buffet includes dishes prepared on-site, drawing on Sushimaru's specialty menu alongside regionally representative Ehime products.
Sushimaru Specialty Menu
- Sea bream simmered in soy sauce (鯛のあら煮)
- Five-color somen noodles (五色そうめん)
- Seto Inland Sea Matsuyama sea bream rice (瀬戸内産松山鯛めし)
- Matsuyama-age topping with Iyo barley miso soup (松山揚げ後のせ伊予の麦味噌汁)
Regional Ehime Menu
- Imabari senzanki (fried chicken, 今治せんざんき)
- Shimanami sausage (しまなみウインナー)
- Nanyo jakoten (fish cake, 南予のじゃこてん)
- Ehime's Pon Juice (愛媛のポンジュース)
The lineup is designed to offer familiar flavors to Ehime locals while providing visitors from other regions — and overseas — with fresh culinary discoveries rooted in the area.
Sharing Ehime Through the Morning Meal
Matsuyama-shi Station serves as a gateway to Matsuyama, connecting travelers to Matsuyama Airport and Dogo Onsen. Sushimaru APA Hotel Matsuyama-shi Ekimae Store aims to use its prime location to introduce guests to Ehime through the experience of breakfast.
By connecting a food culture long cherished in the community to a new generation of guests, the venture also looks to support tourism and respond to growing inbound demand.
Store Information
Store Name: Sushimaru APA Hotel Matsuyama-shi Ekimae Store
Grand Opening: Tuesday, July 28, 2026
Address: 6-3-2 Minatomachi, Matsuyama, Ehime 790-0012
