Takara Shuzo Co., Ltd. is releasing a new limited-quantity flavor, Tokushima Sudachi, from its Takara can Chu-Hi brand — Japan's first canned chu-hi, first launched in 1984 — nationwide on July 28 (Tuesday).
Development of this flavor began after members of the online fan community Takara Fan Community expressed strong hopes for the revival of a flavor previously sold. The company had sold a limited-edition Sudachi-Wari version of Takara can Chu-Hi back in 1996, making this new release its first limited-edition revival of the flavor in about 30 years.
Takara can Chu-Hi is positioned as a premium chu-hi built on carefully selected ingredients. To achieve its rich flavor, the amount of barrel-aged liquor has been increased by 10% compared to Takara can Chu-Hi Lemon, and the new flavor uses sudachi juice sourced specifically from Tokushima Prefecture, offering a premium taste suited to the coming season.
Through this limited release of Takara can Chu-Hi Tokushima Sudachi, Takara Shuzo aims to meet the expectations of longtime fans while giving newcomers a chance to experience the brand's appeal, further revitalizing and growing the Takara can Chu-Hi brand. The company continues to use its expertise to create new flavors and value within Japanese alcoholic beverages (wa-shu), contributing to customers' rich and joyful everyday lives.
Product Information
- Product name: Takara can Chu-Hi Tokushima Sudachi
- Category: Liqueur (sparkling)
- Alcohol content: 8%
- Fruit juice content: 0.5%
- Pure alcohol content: 22g per can
- Volume / container: 350ml / aluminum can
- Packaging: 24 cans per cardboard box
- Reference retail price (excluding tax): 248 yen
- Sales area: Nationwide
- Release date: July 28, 2026 (Tuesday)
Reference: Takara can Chu-Hi brand site
Takara Shuzo is also inviting fans to join its online community, the Takara Fan Community, free of charge. Launched in 2019 to mark the 35th anniversary of Takara can Chu-Hi's debut, the community has grown to around 130,000 registered members (as of July 7, 2026). Designed as a digital izakaya-style gathering space for people who love the chu-hi drinks Takara Shuzo makes, it features rooms such as the "Takara can Chu-Hi Room," the "Takara Shochu Highball Room," and a large communal hall called "Oh-hiroma."
