The Maple Mania is setting up limited-time pop-up stores at ecute Omiya and ecute Shinagawa during the Golden Week holiday period, bringing a selection of its signature maple sweets to both JR station shopping spots.
Maple Treats for Golden Week
Timed to coincide with the Golden Week holidays, The Maple Mania pop-up brings the brand's No. 1 bestseller — the Maple Butter Cookie — alongside the rich and fragrant Maple Financier. For those looking for something a little more grown-up, the event also features two exclusive items from the Mr. Maple line, which blends maple with rum and is only available at these pop-up locations.
These sweet treats make for ideal Tokyo souvenirs or homecoming gifts during the holiday season.
Event-Exclusive Mr. Maple Sweets
Maple Rum Cake (Event Exclusive)
A whole cake baked with maple sugar-infused dough to a moist and fluffy finish, with rum raisins mixed in for a gentle fragrance and subtle acidity that complements the maple flavor.
- 1 whole cake: ¥1,730 (tax included)
- Limited daily quantity; available while supplies last
Maple Rum Madeleine (Event Exclusive)
A moist madeleine made with maple sugar and finished with rum raisins, which deepen the flavor and bring out the sweetness of the maple.
- 6 madeleines: ¥1,520 (tax included)
- Limited daily quantity; available while supplies last
Selected Products Also Available
Maple Butter Cookie
A crispy sandwich cookie with maple sugar mixed into the dough and filled with a buttery chocolate-coated center. This item won the JR East Souvenir Grand Prix 2023, making it the brand's top-selling product.
- 9 pieces: ¥1,188 (tax included)
- 18 pieces: ¥2,376 (tax included)
- 32 pieces: ¥4,212 (tax included)
Maple Financier
A financier with maple sugar baked in to create a crispy, fragrant exterior and a moist interior. The rich, sweet maple aroma fills the mouth with every bite.
- 6 pieces: ¥1,300 (tax included)
- 12 pieces: ¥2,600 (tax included)
- All prices are tax-inclusive, rounded down
Pop-Up Store Information
The Maple Mania at ecute Omiya
Address: 630 Nishicho, Omiya-ku, Saitama City, Saitama (inside JR Omiya Station)
Pop-up period: April 20 (Monday) to May 6 (Wednesday), 2026
Hours: 9:30 AM to 9:00 PM
- Until 8:30 PM on Sundays and public holidays
- Opens at 7:00 AM on May 2–6 only
The Maple Mania at ecute Shinagawa
Address: 3-26-27 Takanawa, Minato-ku, Tokyo (inside JR Shinagawa Station)
Pop-up period: April 23 (Thursday) to May 10 (Sunday), 2026
Hours: 6:30 AM to 9:30 PM
- Until 9:00 PM on the last day
About The Maple Mania
The world of The Maple Mania is set in a bygone era of America — a time full of music, film, and a spirit of possibility. Maple Boy, the brand's beloved character, grew up in those vibrant times with a love of mischief and maple sweets.
Just as adults would reach into their jacket pockets for a whiskey, Maple Boy would smuggle a small bottle of maple syrup, sneaking into the kitchen cabinet to fetch it before heading out on walks with his dog or to climb the tree in the backyard.
Each The Maple Mania sweet carries a piece of that playful spirit — the childhood sense of adventure, the thrill of small mischief, and the warmth of nostalgic memory. The brand aims to bring back that feeling of childlike excitement and the cozy recollections that a sweet maple aroma can evoke.
Permanent Store Locations
The Maple Mania operates year-round stores at the following locations:
- The Maple Mania at GranSta Tokyo
- The Maple Mania at Keio Shinjuku
- Maple Stand at Lumine Kita-Senju
Official Website: https://sucreyshopping.jp/themaplemania/
