Tokyo Chocolat Factory Debuts Strawberry Chocolate Baumstick for Valentine's 2026

Published: January 15, 2026
Tokyo Chocolat Factory Debuts Strawberry Chocolate Baumstick for Valentine's 2026

Tokyo Chocolat Factory is releasing a new confectionery item called "Baumstick" for the 2026 Valentine's season. The product will be available starting January 16th at JR Nagoya Takashimaya's "2026 Amour du Chocolat" event, followed by sales at locations in Sapporo and Tokyo.

Product Overview

Baumstick Products

Close-up of Baumstick

The Baumstick is a stick-shaped rusk made from baumkuchen that has been infused with clarified butter and baked to achieve a crispy texture. Each piece is coated in chocolate, creating a delightful combination of textures and flavors.

Concept: An adult version of the stick rusks you might have dreamed of as a child, featuring generous amounts of chocolate.

The Valentine's-specific packaging features a special design befitting the season.

Product Details:

  • Name: Baumstick
  • Price: ¥1,601 (tax included) for 6 pieces (3 milk chocolate, 3 strawberry chocolate)
  • Launch Date: January 16th, 2026

Sales Locations:

  • Pre-launch: JR Nagoya Takashimaya "2026 Amour du Chocolat" 9F Satellite Venue
  • Daimarsu Sapporo Store Chocolat Promenade (scheduled)
  • Tokyo Station HANAGATAYA Central Passage Store (scheduled)

*Note: Some stores may round down tax amounts for display purposes.

Seasonal Limited Products

Seasonal Products

Chocolat Baum Strawberry

Bite-sized pieces of firmly baked, thin baumkuchen are decorated with strawberry chocolate in a fun lollipop candy style.

A new Tokyo souvenir sweet for the season.

Product Details:

  • Name: Chocolat Baum Strawberry
  • Price: ¥1,501 (tax included) for 8 pieces

Meltin Caramel Sand

Meltin Caramel Sand

Chocolate tablets filled with special caramel cream are carefully sandwiched between thinly baked langue de chat cookies.

After the crispy texture of the cookie, the smooth mouthfeel of the chocolate and the richness of the caramel cream spread throughout your mouth.

Product Details:

  • Name: Meltin Caramel Sand
  • Price: ¥1,841 (tax included) for 8 pieces

Standard Products

Standard Product Line

Chocolat Baum

Bite-sized pieces of firmly baked, thin baumkuchen are decorated with milk chocolate and white chocolate in a fun lollipop candy style.

Product Details:

  • Name: Chocolat Baum
  • Prices:
    • 4 pieces: ¥801 (tax included)
    • 10 pieces: ¥1,801 (tax included)

Meltin Chocolat Sand

Meltin Chocolat Sand

Chocolate tablets filled with refreshing orange and passion fruit sauce are carefully sandwiched between thinly baked chocolate langue de chat cookies.

After the crispy texture, the rich chocolate flavor and the balanced acidity of orange and passion fruit spread throughout your mouth.

Product Details:

  • Name: Meltin Chocolat Sand
  • Prices:
    • 5 pieces: ¥1,151 (tax included)
    • 10 pieces: ¥2,301 (tax included)

Brand Concept

Brand Image

TOKYO CHOCOLAT FACTORY is a brand concept based on the story of a chocolate confectionery factory somewhere in "Tokyo". The brand offers new sweets using chocolate, full of playfulness.

The brand aims to provide chocolate confectionery that captures the modernity and sophistication unique to Tokyo, where chocolate culture has flourished in Japan.

Store Information

JR Nagoya Takashimaya - 2026 Amour du Chocolat

Location: JR Nagoya Takashimaya 9F Satellite Venue
(1-1-4 Meieki, Nakamura-ku, Nagoya, Aichi 450-6001)

Period: January 16th, 2026 to February 14th, 2026

Website: https://amour.jr-takashimaya.co.jp/2026/

Daimaru Sapporo Store - Chocolat Promenade 2026

Location: (Tentative) Daimaru Sapporo Store 7F Gift Area "Chocolat Promenade"
(7 Kita 5-jo Nishi 4-chome, Chuo-ku, Sapporo 060-0005)

Period: January 24th, 2026 to January 30th, 2026

Tokyo Station HANAGATAYA Central Passage Store

Location: Tokyo Station (Gransta Tokyo 1F Central Passage Area)
(1-9-1 Marunouchi, Chiyoda-ku, Tokyo 100-0005)

Period: February 1st, 2026 to February 28th, 2026