Bringing Material Stories to Modern Life
Kamiora, a brand developed by Raymaka Co., Ltd. (headquartered in Hiroshima City, Hiroshima Prefecture; Representative Director: Chitose Suemune), will present new products utilizing traditional Japanese shifu (paper fabric) and upcycled iron powder scheduled for disposal at the Tokyo International Gift Show, held at Tokyo Big Sight from Wednesday, February 4 to Friday, February 6, 2026.
Under the concept "Bringing Material Stories to Modern Life," this exhibition proposes products that balance environmental consideration, beauty, and practicality by combining traditional materials with byproducts from regional industries.
URL: https://www.shifu-kamiora.com/

Traditional Japanese Shifu for Contemporary Living
Shifu is a uniquely Japanese traditional woven fabric created by cutting washi paper into thin strips, twisting them, and weaving them together. With a light texture that holds air, it has long been used in harmony with Japan's climate. The shifu featured in this exhibition is a special material originally produced in the Etajima region of Hiroshima Prefecture. Through innovative weaving techniques and water-repellent treatment, it has evolved into a modern textile suitable for everyday use, combining the durability and practicality despite being paper-based.


Reinterpreting Waste Iron Powder as a Resource
This product utilizes iron powder generated during manufacturing processes at ironworks in Hiroshima Prefecture, which was previously discarded. The iron powder printing is based on a technique developed by Tachibana Textile, a textile manufacturer based in Mukaishima-cho, Onomichi City, Hiroshima Prefecture, created by printing iron powder onto Onomichi canvas. The expression leveraging the strength and randomness unique to industrial materials creates different appearances in each piece, making every textile one of a kind. By reinterpreting materials previously treated as waste as new expressive elements, this realizes circular manufacturing that connects regional industry with design.


Sustainable Thinking for "Continued Use," Not Just "Preservation"
Raymaka's approach to sustainability is not simply about using environmentally conscious materials. It values reconstructing disappearing materials, techniques, and discarded byproducts into "products that continue to be used," circulating value in daily life. This exhibition is an attempt to demonstrate Raymaka's current position, bridging tradition, industry, and environmental consideration.
Exhibition Overview
Exhibition Name: 101st Tokyo International Gift Show
Dates: Wednesday, February 4 to Friday, February 6, 2026
10:00 AM to 6:00 PM (until 5:00 PM on the final day)
Venue: Tokyo Big Sight
LIFE×DESIGN West 1-AC-28 "Kamiora"
Exhibition Content:
- New textile products using shifu (paper fabric)
- Print expressions utilizing iron powder scheduled for disposal
- Exhibition introduction of material development and production background
About the Brand
Kamiora, a brand developed by Raymaka, aims to deliver "material stories to modern life" while engaging with materials, techniques, and regional industries from various parts of Japan.
Previously developed product examples:
- Brand "ZANPUP" that upcycles discarded fabrics: https://www.zanpup.com
About Raymaka Co., Ltd.
Company Overview:
Company name: Raymaka Co., Ltd.
Location: 6-1-6 Funairi-minami, Naka-ku, Hiroshima City, Hiroshima Prefecture
Representative Director: Chitose Suemune
Business activities:
- Product development using sustainable materials
- Brand planning and management
- Brand consulting
Established: December 3, 2019
Contact: suemune.c@raymaka.com