Travel HUB Nagano City, a tourism hub located a 2-minute walk from Nagano Station, is set to launch its green season operations on Friday, May 15, 2026. The hub is operated by Field Design Co., Ltd. in partnership with Tachibana Co., Ltd., a long-established kimono business in Nagano Prefecture.
During the winter season, the hub welcomed more than 4,000 visitors—primarily inbound tourists—over approximately 90 days of operation. Building on that success, the green season will continue existing services while introducing several new offerings, aiming to serve as a gateway for tourists, visitors, and local residents alike.
Services Continuing from the Winter Season
The following services from the winter season will continue into the green season:
- Luggage storage service
- Delivery service
- Tourism information (with digital map integration)
- Taxi tour sales
- City walking tour sales
- Authentic shuriken throwing experience
- Merchandise sales
New Services for the Green Season
Kimono and Yukata Rental and Sales — "Kimono no Tachibana"
In partnership with "Kimono no Tachibana," a kimono retailer long cherished throughout Nagano Prefecture, the hub will offer kimono and yukata rental and sales. Visitors can enjoy visiting Zenkoji Temple and strolling through Nagano City's streets in traditional Japanese attire, providing a deeper connection to the city's culture and streetscapes.
Shinshu Ice Cream Select Shop — "Tabi Suru Spoon"
A select shop called "Tabi Suru Spoon" (Traveling Spoon) will showcase cup ice cream from producers across Nagano Prefecture, with the concept "Your journey through Shinshu starts with one spoon." The product lineup will rotate seasonally based on availability.
Participating shops include: Milk Factory kumapon's (Anan Town), Neverland (Nebamura), Misogahara Onsen Shofuu and Chabo IPPUKU (Matsumoto City), Nanaio Noen (Azumino City), Karuizawa Minoriya (Karuizawa Town), and Nakako Reika (Nakano City).
Café Area
A café space serving coffee and local sweets will offer a spot to relax between activities, during a wait, or while exploring the city on foot.
Regional Experiences and Activity Sales (Rolling Out Gradually)
- Outdoor activity sales
- Tourist facility ticket sales (planned)
Same-Day Luggage Delivery Service (Planned)
A same-day luggage delivery service is planned, covering routes from Travel HUB Nagano City to hotels in central Nagano City and the Togakushi area.
Future Plans
- Development of new experience products in collaboration with local businesses
- Sales of dining coupons for nearby restaurants
- Expansion of tourist facility ticket offerings
- Community events connecting locals and travelers
About Travel HUB Nagano City
Travel HUB Nagano City aims to be more than a tourist information office—it serves as a station-front hub connecting luggage, transportation, experiences, food, and culture, creating a new flow of visitors around Nagano Station.
In winter, it functions as a gateway to snow tourism. In spring, summer, and fall, it offers a starting point for city walks and regional experiences throughout the year.
Location: 1358-2F Suehirocho, Nagano City, Nagano Prefecture
Access: Approximately 2-minute walk from JR Nagano Station's Zenkoji Exit
Opening Date: Friday, May 15, 2026
Hours: 9:30 AM to 5:00 PM
Website: https://base-jp.snow-hub-nagano.com/green/
