A POP-UP store for the hair care brand Kami ni Drama wo. (髪にドラマを。) is coming to LUCUA 1100 in Umeda, Osaka, for seven days from Friday, October 16 to Thursday, October 22, 2026. Visitors can choose from the full lineup of the shampoo and treatment Tsururincho. (つるりんちょ。), renewed in July 2026, and the leave-in treatment Iruka no Senaka. (いるかのせなか。), which has also been updated, while checking the scents and the differences between products.
Event Highlights
- The full lineup of the renewed Tsururincho. and Iruka no Senaka. is gathered in one place
- A POP-UP-exclusive trial set (¥3,080, tax included) that lets you try all 4 lines of Tsururincho. and 2 types of Iruka no Senaka.
- A gacha for the newly released "Tsururincho. Charm" (4 types)
- A personal hair care consultation in which a stylist specializing in beautiful hair listens to your hair concerns one-on-one (member perk, advance reservation required)
Background: New Hair Styles Always Start at the Salon
What people want from their hair changes with the times, and the first to notice those changes are hair salons, which work with customers' hair every day.
Kami ni Drama wo. began with seminar activities for stylists and has put the feedback received in salons to use in its products. In summer 2026, it renewed both Tsururincho., used in the bath, and Iruka no Senaka., used before blow-drying. The lineup now allows total hair care from both the in-bath and out-bath sides.
As the first POP-UP since the renewal, the event offers seven days to pick up every item, check the scents, and find the one that suits you.
Three Things That Are New
- Original "PLEX SHOT" formula in every item:* An original formulation combining three hair-repairing ingredients is included in every item of Tsururincho. and Iruka no Senaka.
- New "Repair" line for high-damage care: For hair with heavy damage from heat treatments, coloring, and the like. It is designed to leave hair smooth down to the ends, with a texture that is not heavy.
- New packaging: Both Tsururincho. and Iruka no Senaka. come in newly designed, refined bottles.
*PLEX SHOT refers to cystamine dimaleate, maleic acid, and glutathione (hair-repairing ingredients).
*"Original formulation" refers to a formulation in which the company has combined these ingredients in its own way.
Event Details
Event name: Kami ni Drama wo. POP-UP STORE @ LUCUA 1100
Dates: Friday, October 16 to Thursday, October 22, 2026 (7 days)
Hours: 10:30 AM to 8:30 PM (until 8:30 PM on the final day as well)
Venue: LUCUA 1100 (ルクアイーレ), 2F Promotion 1
Address: 3-1 Umeda, Kita-ku, Osaka, Osaka 530-0001
Access: Directly connected to JR Osaka Station
Admission: Free, no reservation required (entry may be restricted when crowded)
Organizer: 株式会社髪にドラマを (Kami ni Drama wo)
Special site: https://kaminidoramawo.jp/events/202610-lucua1100/
What to Expect at the Venue
1. Both Renewed Brands in One Place
Tsururincho. comes in four lines (Regular, Repair, Air, and Booster), and Iruka no Senaka. comes in four types (Oil, CMC Milk, Foam, and Mist). Visitors can check the differences between lines and the scents on the spot. Venue staff are available for advice if you cannot decide.
2. POP-UP-Exclusive Trial Set
A special set that lets you try all 4 lines of Tsururincho. along with the Oil and CMC Milk of Iruka no Senaka.
- Price: ¥3,080 (tax included)
- Contents: Regular Shampoo & Treatment sachets x 2 packets / Repair Shampoo & Treatment sachets x 2 packets / Regular Shampoo & Air Treatment sachets x 2 packets / Booster Shampoo x 1 packet / Iruka no Senaka. Oil & Milk sachets, 2 packets each
3. "Tsururincho. Charm" Gacha
Mini charms of the four renewed Tsururincho. types are available from a gacha machine. They can be used to mark your umbrella or bottle.
- ¥550 per play (tax included), limited to one play per person
- Customers who spend ¥10,000 (tax included) or more get one free play (limited quantity each day)
- Cash and various cashless payment methods are accepted
4. "Meet Your Hair" Personal Hair Care Consultation (Member Perk, Advance Reservation Required)
A stylist specializing in beautiful hair listens carefully to your hair type and ideal hair, one-on-one, and shares hair care tips tailored to you.
- Free of charge, about 15 minutes
- Eligibility: Members who have a purchase history of eligible products at the official online shop and are registered for the email newsletter (both as of October 7). Reservation URLs were sent by email on October 9.
5. Free Tsururincho. Sachet for Pre-Survey Respondents
Those who answer the advance survey on the official LINE account receive a sachet of Tsururincho. Regular Shampoo & Treatment (reserved pick-up time slot, limited to one per person).
Products on Sale
Tsururincho. Shampoo / Treatment
Salon-born shampoo and treatment for use in the bath, available in four lines to match your hair type and concerns.
Tsururincho. Regular
Tsururincho. Repair
Tsururincho. Air
Tsururincho. Booster
Iruka no Senaka. Oil / CMC Milk / Foam / Mist
Leave-in treatments to use after towel-drying and before blow-drying. All share the same Tea Sabon (ティーサボン) scent.
Iruka no Senaka. Oil
Iruka no Senaka. Milk
Iruka no Senaka. Foam
Iruka no Senaka. Mist
About Tsururincho.
Tsururincho. is a shampoo and treatment series born from the voices of stylists who specialize in beautiful hair. Aimed at caring for hair damaged by heat and chemicals, it features an original design in which the shampoo prepares the foundation of the hair so that the treatment spreads evenly.
