Starting August 5 (Wed), 2026, Tully's Coffee is bringing all of its frozen drinks together under a single new name: SHAQOOL. The same day, two summer-limited drinks join the renamed lineup.
Tully's Coffee has previously sold its frozen drinks under separate names depending on the product, such as "Shake" and the registered "スワークル®" line. To make the category easier for customers to recognize, all of these frozen drinks are now unified under the name "SHAQOOL."
The idea behind SHAQOOL
SHAQOOL is a coined word combining "shake" and "cool," chosen so that hearing the name brings to mind a refreshingly cold, frozen drink. The aim is to keep the flavors customers already love while giving the lineup a fresh, more exciting feel for everyday moments, whether as a reward after a long day or a way to change up the mood.
Vanilla Affogato Shaqool, released to mark Tully's 29th anniversary
Tully's Coffee will mark its 29th anniversary on August 7, 2026. As a way of thanking customers, Tully's is releasing "Vanilla Affogato Shaqool" from August 5 (Wed) — a frozen drink built around the espresso the brand has long focused on, suited to the height of summer.
Vanilla Affogato Shaqool
- Available in Tall only: ¥710
Made to order, with espresso freshly extracted cup by cup blended with a milky shake for a drink distinct to Tully's Coffee. The slight bitterness of the espresso pairs with a gentle waft of vanilla sweetness to recreate the flavor of the Italian dessert affogato. The drink is finished with a marbled swirl, so the flavor shifts as you work your way through it.
Sticker campaign with the Vanilla Affogato Shaqool
Period: August 5 (Wed) to August 11 (Tue), 2026
Customers who buy a Vanilla Affogato Shaqool and find a winning mark on their receipt will receive a "ベアフルしゃかしゃかシール" on the spot — a three-dimensional sticker containing sequins.
- Available while supplies last; the campaign ends once stickers run out.
- Stickers can only be redeemed on the day of purchase.
Creamy Mango Tango Shaqool, a cool tropical flavor
Also launching the same day is "Creamy Mango Tango Shaqool," a cool, tropical-tasting drink.
Creamy Mango Tango Shaqool
- Short: ¥630
- Tall: ¥690
- Grande: ¥750
A frozen drink built around the flavor of ripe mango, topped with whipped cream and mango sauce. The fruity mango balances with the mellow richness of the whipped cream for a full-bodied taste — a drink to enjoy with a tropical mood during the sunniest part of the season.
Tully's Coffee plans to continue offering drinks tied to the changing seasons going forward.
Prices include tax. Some stores may not carry every item. Images are for illustration only.
