From February 28, 2026 (Saturday) through April 26, 2026 (Sunday), Toyohashi City in Aichi Prefecture is being transformed into an "Ultraman city." JR Tokai (Central Japan Railway Company), Toyohashi City, and JTB Communication Design have joined forces to present a special collaboration event: "JR Tokai x Ultraman Series 60th Anniversary Special — Journey of Light in Toyohashi."
Why Toyohashi x Ultraman? The Story Behind the Partnership
JR Tokai and Toyohashi City signed a regional revitalization cooperation agreement in 2024, and have since worked together on initiatives using popular titles such as Monster Hunter and Too Many Losing Heroines! This year marks the 60th anniversary of the Ultraman Series, making it the perfect occasion for a new collaboration as part of JR Tokai's ongoing "Oshi-Tabi" (fandom travel) campaign. A world-premiere VR event has been brought to Toyohashi, paired with local specialty tie-ins and tourism activities across the city, creating an Ultraman-themed experience for visitors from arrival to exploration.
Event Overview
| Event Name | Journey of Light in Toyohashi |
| Duration | February 28, 2026 (Saturday) – April 26, 2026 (Sunday) |
| Main Venue | COCOLA AVENUE (135 Ekimae Odori 1-chome, Toyohashi City, Aichi Prefecture), plus various locations throughout Toyohashi |
| Official Website | https://recommend.jr-central.co.jp/oshi-tabi/ultraman60th/ |
About JR Tokai's "Oshi-Tabi" Campaign
This event is part of JR Tokai's "Oshi-Tabi" campaign, which connects fans with destinations linked to their favorite content and characters, and promotes travel along the Tokaido Shinkansen.
Main Highlight: "Light Country Museum — Ultraman XR Journey"
A World-Premiere VR Experience, Now in Toyohashi
The centerpiece of the event is "Light Country Museum — Ultraman XR Journey," an immersive VR experience where visitors put on VR goggles and step into the world of Ultraman. The latest installment, which recreates the Ultraman universe as a VR space, is making its world premiere here for a limited run.
| Venue | COCOLA AVENUE (135 Ekimae Odori 1-chome, Toyohashi City, Aichi Prefecture) |
| Tickets | ① VR Experience Ticket + Original Goods: General ¥3,500 / Middle, High School & University Students ¥2,500 ② VR Experience Ticket Only: General ¥2,500 / Middle, High School & University Students ¥2,000 / Elementary Students (age 7+, with guardian) ¥1,500 *Original sticker included for elementary students only |
| Hours | Weekdays (Wed–Fri): 11:00 AM–7:00 PM (last entry 6:00 PM) / Weekends & Holidays (Sat/Sun/Holidays): 10:00 AM–7:00 PM (last entry 6:00 PM) |
What to Expect
Visitors are escorted by Ultraman through the "Light Country Museum," where they can view 60 years of series history and see large-scale monster exhibits. The VR experience's standout moment is a battle sequence between Ultraman and monsters viewed in full immersion — with VR goggles on, the entire field of view fills with the museum world, allowing visitors to walk freely, approach monster exhibits, and take in scenes from different angles, as if genuinely stepping into the Ultraman universe. The climax places visitors right in the middle of an Ultraman versus monster battle.
Another popular feature is the ability to take commemorative photos with monsters and Ultraman during the experience. Photos can be downloaded to a smartphone afterward, making for a memorable keepsake. The experience is suitable both for longtime Ultraman fans and those trying VR for the first time.
Eleking viewed up close
Ultraman and Ultraman Zero in an intense battle
Commemorative photos with characters are available
The level of immersion is impressive
Additional Event Activities
Tokaido Shinkansen In-Train Content
Riding the Shinkansen itself becomes part of the fun with these exclusive in-train experiences.
① Ultraman AR Photo Frame
While riding the Tokaido Shinkansen, passengers can photograph an Ultraman flying alongside the train against the passing landscape using an AR feature. Three different Ultraman characters appear depending on the section of the route (Tokyo–Nagoya–Osaka), and the direction the Ultraman flies also changes on the outbound versus return journey. To participate, simply access the campaign site while onboard, complete a speed measurement, and answer a short survey (free account registration required).
AR Photo Frame
② Shinkansen Boarding Benefit: Limited Clear File
Passengers who complete the AR Photo Frame experience receive a digital boarding certificate. Presenting this certificate at the Toyohashi Tourist Information Center (inside Toyohashi Station, outside the Shinkansen gate) earns a limited-edition clear file featuring a JR Tokai x Ultraman Series 60th Anniversary design. Redemption is limited to one per person per day, and supplies are limited.
Shinkansen boarding benefit clear file
City-Wide AR & Layered Stamp Rally
Scanning a QR code at five locations throughout Toyohashi City with a smartphone triggers the appearance of a giant Ultra Hero in AR. A different character appears at each location, making it fun to collect all of them while exploring the city. A "layered stamp rally" runs simultaneously — stamping a dedicated card at each location creates a completed illustration when all stamps are layered together. Cards are available at each stamp location.
Layer all the stamps to complete the original illustration
Limited Merchandise & Local Specialty Collaborations
Exclusive merchandise featuring original illustrations created for this event is available for purchase inside the COCOLA AVENUE venue, including stainless steel tumblers and acrylic keychains. Limited-edition packaging collaborations with Toyohashi-based companies — including Yamasa Chikuwa and Maruichi Suisan — are also available, making them ideal travel souvenirs.
Original stickers: ¥1,320 (tax included) (4 designs available)
Collaboration products with local Toyohashi companies
A wide range of original goods is available
Two Months of Toyohashi as an Ultraman Destination
From inside the Tokaido Shinkansen to the streets of central Toyohashi, this event weaves Ultraman content throughout the entire journey. With VR and AR experiences, a city-wide stamp rally, and local specialty goods, the collaboration offers something for Ultraman fans, families with children, and first-time visitors alike. The series' 60th anniversary milestone makes this a special occasion to visit Toyohashi and experience the "Journey of Light" firsthand.
Graffiti art on the Mizukami Building, a 2-minute walk from Toyohashi Station
