Jewelry brand VARIÉLLE has expanded its lineup with a new K10 gold collection. Building on the brand's longstanding philosophy of "jewelry that fits naturally into everyday life," the new line introduces K10 as a material alongside the existing SV925 pieces.
At the heart of the collection is the Airy Gold series, which pursues a lightweight feel and a soft, gentle luster. The pieces are designed to complement a wide variety of styles, from polished looks to casual outfits.
Why K10?
VARIÉLLE has primarily worked with SV925 up to now. K10 has been introduced as a material that can be worn over longer periods of time. It combines a soft gleam with durability, and is said to develop a deeper character over time—making it well suited for jewelry worn as part of a daily routine.
Lab Diamond Pieces in the Collection
Several items in the Airy Gold series feature lab-grown diamonds. VARIÉLLE describes lab diamonds as a modern choice that combines science and beauty, sharing the same composition, structure, and brilliance as natural diamonds, while not requiring mining. The brand positions them as a contemporary option for those looking for everyday sparkle.
Product Lineup
[Airy Gold] K10YG Dome Hoop Earrings
Hoop earrings with a rounded dome shape. The three-dimensional form and soft golden luster add a touch of refinement to simple outfits. The design works across both dressed-up and casual looks.
[Airy Gold] [Silk Chain] K10YG Lab Diamond Cross Line Hoop Earrings
Hoop earrings featuring crossing lines set with lab diamonds. The combination of depth and delicate sparkle creates a distinctive accent at the ear. The smooth flow of lines, reminiscent of the brand's "Silk chain" series, lends an elegant impression.
[Airy Gold] K10YG Double Line Ear Cuff
A minimal ear cuff defined by a clean double-line silhouette. Compact yet with a noticeable presence, it creates a quietly sophisticated look. The simple form pairs easily with a wide range of outfits.
[Airy Gold] K10YG Lab Diamond Baguette Cut Swing Ear Cuff
An ear cuff featuring a baguette-cut lab diamond and a swinging chain. The design shows a different face depending on viewing angle, catching light with each movement. It adds a light and refined accent to the ear.
About VARIÉLLE
VARIÉLLE is a jewelry brand operated by Crossfor Co., Ltd., founded in 1980 in Kofu, Yamanashi—a city known for its gem industry. The brand is built around a concept of "celebrating multifaceted individuality," combining manufacturing expertise cultivated through OEM production with designs suited to modern lifestyles.
The full Airy Gold collection is available on the VARIÉLLE official online store.
