VIVAIA, a global footwear brand combining sustainability, comfort, and style under the concept of Pure Fashion, has launched the fully redesigned Margot 3.0 on February 4th, 2026. The new version of their iconic model is available at VIVAIA's online store and permanent retail locations.
As the key item of the Spring/Summer 2026 collection, Margot 3.0 maintains its classic appearance while undergoing comprehensive upgrades from sole structure to materials, dramatically improving comfort and wearability.
Revolutionary Outsole Design
The standout feature of Margot 3.0 is its groundbreaking outsole. Built-in EVA cushioning in the forefoot provides surprising cushioning while maintaining the thin, sleek profile characteristic of flat shoes. The midsole uses supercritical TPU material for high rebound performance, while added flex grooves in the forefoot flexibly follow foot movement for smooth walking. This sandwich structure delivers unexpected cushioning despite the slim sole design.
Product Features of Margot 3.0
1. BASF Triple Layer Sole with High Rebound Support
The insole incorporates high-rebound material from BASF, a major chemical manufacturer. Named the Triple Layer Sole for its excellent rebound and stable support, it provides comfort that reduces fatigue even during extended wear.
2. 270° U-Cloud Heel Pad - Perfect Fit Without Blisters
To address the common problem of blisters, Margot 3.0 features a 270° U-Cloud heel pad. The skin-contact area uses lingerie cotton material, creating a synergistic effect with the new structure for gentle, secure comfort.
3. Upgraded Upper Material and Iconic New Square Toe
The upgraded upper material offers improved stretch, creating a more refined and sophisticated impression. The toe area features an enhanced version of VIVAIA's signature square toe design, balancing comfort and trendiness when worn. It fits gently on wider feet and can be worn stress-free by those with bunions.
4. Enhanced Rubber Compound for Better Performance
The upgraded rubber outsole with EVA foam improves slip resistance and wear resistance. Safe even on rainy days or slippery surfaces.
Product Details
Product Name: Margot 3.0
Price: ¥18,900 (tax included)
Release Date: February 4, 2026 (Wednesday)
Available Colors:
VIVAIA Online Store: Black, Cream Ivory, Ruby Red, Pale Yellow Apricot, Glitter Baby Blue Apricot
Permanent Stores: Black, Cream Ivory (other colors available gradually)
Store Information
Harakado Store
Address: 2F, Tokyu Plaza Harajuku Harakado, 6-31-21 Jingumae, Shibuya-ku, Tokyo 150-0001
Business Hours: Daily 11:00 AM to 9:00 PM
Website: https://vivaia.jp/pages/vivaia-x-harakado-store
Shinjuku Marui Main Building Store
Address: 2F, Shinjuku Marui Main Building, 3-30-13 Shinjuku, Shinjuku-ku, Tokyo 160-0022
Business Hours: Daily 11:00 AM to 8:00 PM
Website: https://vivaia.jp/pages/vivaia-x-0101-store
Futako-Tamagawa Store
Address: 2F, Futako-Tamagawa Tsutaya Electrics, Futako-Tamagawa Rise Shopping Center Terrace Market, 1-14-1 Tamagawa, Setagaya-ku, Tokyo 158-0094
Business Hours: Daily 10:00 AM to 8:00 PM
Website: https://vivaia.jp/pages/vivaia-x-futakotamagawa-store
Grand Green Osaka Store
Address: 2F, South Building, Grand Green Osaka Shops & Restaurants, 5-54 Ofuka-cho, Kita-ku, Osaka 530-0011
Business Hours: Daily 11:00 AM to 9:00 PM
Website: https://vivaia.jp/pages/vivaia-x-grandgreenosaka-store
About VIVAIA
VIVAIA is a global lifestyle brand established in June 2020. Wherever you are, VIVAIA shoes allow you to enjoy your own style with comfortable fit. Founded by talented members from around the world, VIVAIA continues to partner with REPREVE®, a global supplier manufacturing and selling recycled synthetic fiber products, to source recycled materials for footwear. Currently, with stores in Tokyo, Melbourne, Singapore, and Hong Kong, VIVAIA offers a wide range of comfortable, trendy shoes to customers in over 61 countries worldwide.
The brand name VIVAIA represents two women standing face-to-face wearing pointed shoes through the letters VV and AA, while the two I's represent plastic bottles, imagining a scene of two women bending down to pick them up. The brand name embodies the meaning that women's kindness and delicacy protect the earth.
VIVAIA Website: https://vivaia.jp/
VIVAIA Japan Official Instagram: https://www.instagram.com/vivaia.japan/
