Asahi Breweries, Ltd. (headquartered in Tokyo; president: Kazuo Matsuyama) is launching Wilkinson Tansan Tag Sober Herbal Lime, a non-alcoholic cocktail-taste drink, nationwide from September 8.
Wilkinson Tansan Tag Sober Herbal Lime pairs the strong carbonation that defines the "Wilkinson" brand, Japan's No. 1 carbonated water brand by sales, with lime flavor and herbal aroma for a refreshing taste. The package design combines the "WILKINSON" logo with illustrations of lime and herbs to express an adult-oriented, special-occasion taste, while a "nighttime-only carbonated water" icon on the package signals when it's meant to be enjoyed.
Herbal Lime joins the existing Lemon Ginger and Lychee Tonic flavors, expanding the Wilkinson Tansan Tag Sober lineup as the brand looks to build awareness and create more drinking occasions by offering a new option.
Product Details
Product Name: Wilkinson Tansan Tag Sober Herbal Lime
Category: Carbonated drink
Container / Volume: Can, 350ml
Alcohol Content: 0.00%
Fruit Juice: None
Release Date: September 8
Sales Area: Nationwide
Manufacturing Plants: Asahi Soft Drinks Gunma Plant, Asahi Soft Drinks Akashi Plant
Suggested Retail Price: Open price (no manufacturer's suggested retail price)
The herb flavor comes from added flavoring, and the drink was developed with adults aged 20 and older in mind.