A pop-up event for the cashmere brand Y YO (イーヨ) will be held at the Barneys New York Ginza flagship store (銀座本店) from Friday, November 20 to Sunday, December 6, 2026.
Y YO was launched through a collaboration between stylist 高木千智 and fashion director 片山久美子. The brand uses cashmere from Inner Mongolia Autonomous Region, one of the world's leading cashmere-producing regions, and offers a collection that reinterprets high-quality materials through a fashion-forward lens while valuing the quality backed by tradition and technique.
The collection combines cashmere's soft touch and fine texture with the brand's free, colorful palette. During the event, the lineup centers on knitwear and extends to fashion accessories such as stoles and knit caps. Visitors can enjoy choosing a favorite item from the wide range of colors, as well as freely styling clothing and accessories together.
In store, visitors can experience the world of Y YO cashmere, created through high-quality materials and playful colors.
Dates and Venue
- Dates: Friday, November 20 to Sunday, December 6, 2026
- Venue: Barneys New York Ginza flagship store (バーニーズ ニューヨーク銀座本店)
