Yokohama Vanilla Co., Ltd., which operates the Yokohama-born gift sweets brand "Yokohama Vanilla," has announced its first long-term pop-up store at GranSta Tokyo inside JR Tokyo Station.
Following successful appearances at Square Zero in GranSta Tokyo and simultaneous sales at three locations outside the ticket gates, the brand returns to Tokyo Station for another opportunity.
This time, the pop-up store will be located at POP UP GRANSTA GREEN inside GranSta Tokyo, near the Shinkansen ticket gates, operating for approximately one month.
Digital Signage Campaign
In conjunction with the pop-up store, large-scale digital signage advertisements will be displayed throughout Tokyo Station during November.
During the period, visitors who purchase two boxes of the 6-piece Shio-Vanilla Financier gift boxes will receive one limited-edition Banīmaru Sticker Tokyo Station version featuring the company's mascot character.
This Tokyo Station-exclusive purchase benefit returns by popular demand.
Store Information
Sales Location: GranSta Tokyo POP UP GRANSTA GREEN (B1F, inside JR Tokyo Station ticket gates)
Sales Period: November 17, 2025 (Monday) to December 14, 2025 (Sunday)
Sales Method: Walk-in sales (no reservation required)
Products: "Shio-Vanilla Financier" 3-piece mini gift box and 6-piece gift box
Prices:
- 3-piece: ¥1,100 (tax included)
- 6-piece: ¥2,160 (tax included)
Business Hours:
- Monday to Saturday: 8:00 AM to 10:00 PM
- Sunday and holidays: 8:00 AM to 9:00 PM
※ Special hours: November 22 (Sat) 7:30 AM to 10:00 PM, November 23 (Sun) 8:00 AM to 10:00 PM, December 14 (Sun) 8:00 AM to 8:00 PM
※ Purchase quantity limits may apply per customer.
※ Limited quantities available.
※ Purchases earn Yokohama Vanilla membership points. Please present your Yokohama Vanilla official LINE membership card at checkout.
※ Sales method may be partially changed or canceled due to circumstances.
Special Purchase Gift
For every two boxes of 6-piece Shio-Vanilla Financier gift boxes purchased at the pop-up store, customers will receive one limited-edition Banīmaru Sticker Tokyo Station version.
This Tokyo Station-exclusive special purchase benefit has been well received previously.
※ Available while supplies last.
Comment from Yokohama Vanilla CEO
Yuto Takahashi, Representative Director and CEO of Yokohama Vanilla Co., Ltd.
We're thrilled to announce another pop-up store at GranSta Tokyo! This time, it's a long-term event lasting approximately one month, which makes us incredibly happy!
As I've mentioned before, Tokyo Station is a premier stage where not only Tokyo souvenirs but products from renowned brands across Japan gather. It's an honor to participate on this stage as a representative from Yokohama for about a month.
Following the grand opening of our first permanent store, "Yokohama Vanilla Yokohama Takashimaya Store," in September, we're seizing this opportunity at Tokyo Station to further accelerate our momentum. We view this as a chance to increase brand awareness and let people across Japan, beyond Yokohama, discover both our name and taste. We're determined to stand out!
While our previous GranSta Tokyo appearance received significant response, this time we'll do our best to make Tokyo Station even more "Yokohama Vanilla" for about a month!
Yokohama Vanilla at Tokyo Station!!!
Comment from JR East Cross Station
Arisa Shimoyama, Event Coordinator, Tokyo Store, Development Company, JR East Cross Station Corporation
We're very pleased to welcome back Yokohama Vanilla, which debuted at JR Tokyo Station in August this year to great acclaim, as they enter their second phase of rapid growth.
This time, unlike before, they'll be in a different event space in a location that will reach even more daily Tokyo Station users.
We hope that many customers using Tokyo Station will enjoy the long-term pop-up store featuring the advancing Yokohama Vanilla brand as they pursue their goal of becoming "Yokohama's new souvenir standard."
Gift Sweets
Shio-Vanilla Financier
World No. 1 for Most Financiers Sold in 12 Hours
Sales Prices:
- 3-piece mini gift box, individually wrapped: ¥1,100 (tax included)
- 6-piece gift box, individually wrapped: ¥2,160 (tax included)
Sales Locations: Yokohama Takashimaya Store, Shin-Yokohama Station (front of Shinkansen East ticket gates), Red Brick [Depot], Ebina SA (up line), and other limited-time pop-up stores
Made with 100% domestic wheat flour. These carefully crafted vanilla financiers are moist inside and crispy outside. By precisely adjusting a state-of-the-art tunnel oven and baking at high temperature for a short time, moisture, vanilla flavor, and deliciousness are locked in. Each piece is carefully finished with a sprinkle of rock salt to create Yokohama Vanilla's signature "Shio-Vanilla Financier."
This product was certified as a Guinness World Record™ in February 2025. As Yokohama Vanilla's flagship product representing the brand and company, it aims to become a new standard for Yokohama-born gift sweets.
Shio-Vanilla Creamy Sablé (New Product)
Sales Prices:
- 8-piece mini gift box, individually wrapped: ¥1,550 (tax included)
- 16-piece gift box, individually wrapped: ¥2,970 (tax included)
Sales Location: Yokohama Takashimaya Store
The second offering in Yokohama Vanilla's gift sweets lineup, with the concept of "A Premium Bite to Give Casually."
The greatest appeal is the new texture contrast born from meticulous temperature control. First, take a bite and the delicately baked sablé crumbles "softly," immediately followed by the rich special vanilla chocolate cream melting "smoothly." The finish is a sprinkle of pink rock salt from the Andes Mountains that crisply tightens the flavor, leaving a deep aftertaste.
Combined with the rich aroma of abundantly used natural bourbon vanilla extract, everything melts together as one on your tongue, creating a truly blissful experience.
Limited Fresh Sweets
Cream Financhu Double Nama (Yokohama Takashimaya Store Exclusive!)
Sales Price: ¥695 per piece
Sales Location: Yokohama Vanilla Yokohama Takashimaya Store
※ Limited to 2 pieces per customer.
A "cream bomb" featuring double cream that overflows with each bite.
This limited fresh sweet is the Yokohama Takashimaya Store's signature product, with daily lines and sellouts.
The choux pastry, baked using Yokohama Vanilla's proprietary double-texture method that specializes in financiers, offers a new "fluffy, moist" texture. The surface is coated with rich, smooth vanilla chocolate, and finished with pink rock salt from the Andes Mountains to express a "sea breeze-like flavor."
Experience truly "violent" satisfaction and luxury.
About Yokohama Vanilla
Brand Story: 〜Yokohama's Sea Breeze〜 Eternal Dream Vanilla
Yokohama Vanilla is a Yokohama-born gift sweets brand planned and developed based on the Yokohama image envisioned by Yuto Takahashi, who was born and raised in Yokohama. To pursue Takahashi's ideals, industry professionals with extensive experience in famous gift sweets gathered from partner companies, developing products with thorough attention to ingredients and manufacturing methods.
Company Information
English name: Yokohama Vanilla Inc. (Formerly: YX factory Co., Ltd.)
Headquarters: Yokohama City, Kanagawa Prefecture
Representative: Yuto Takahashi, Representative Director and CEO
CEO Profile
Born 1999. Native of Yokohama City. From 2015, belonged to a talent agency, active in TV, theater, concerts, and more. Left the talent agency in 2024 and established YX factory Co., Ltd. (now Yokohama Vanilla Co., Ltd.) in Yokohama City, assuming the position of Representative Director and CEO. As a startup entrepreneur, currently developing the Yokohama-born gift sweets brand "Yokohama Vanilla."
Contact Information
Official website contact form: https://yokohamavanilla.com
