Yokohama Vanilla Inc., the company behind popular Yokohama gift sweets brand "Yokohama Vanilla," announces its first limited-time pop-up store opening at Sogo Hiroshima. The store will operate for one week only, bringing Yokohama's newest souvenir standard to Hiroshima for the first time.
During the event period, customers who purchase specific products will receive an exclusive "Special Banimaru Sticker" featuring the brand's mascot character.
Sales Information
Location: Sogo Hiroshima Store, B1F Event Space
Sales Period: January 20 (Tuesday) to 26 (Monday), 2026
Sales Method: Free sales (walk-in)
Products Available:
- "Salt Vanilla Financier" 3-piece mini gift box, 6-piece gift box
- "Salt Vanilla Creamy Sablé" 8-piece mini gift box, 16-piece gift box
Prices:
- "Salt Vanilla Financier" 3-piece: ¥1,100, 6-piece: ¥2,160 (tax included)
- "Salt Vanilla Creamy Sablé" 8-piece: ¥1,550, 16-piece: ¥2,970 (tax included)
Business Hours: 10:00 AM to 7:30 PM
*Note: "Salt Vanilla Creamy Sablé" available in limited quantities.
Important Notes:
- Purchase quantities may be limited per customer to ensure availability for all visitors
- Limited stock available; items may sell out
- Purchases earn Yokohama Vanilla membership points when presenting the official LINE membership card at checkout
- Sales details may change or be discontinued due to circumstances
Special Banimaru Sticker Gift Campaign
During the pop-up store period, customers who purchase two boxes of the "Salt Vanilla Financier" 6-piece gift box will receive one "Special Banimaru Sticker."
*Limited quantity available; distribution ends when supplies run out.
CEO Comment
Yuto Takahashi, President & CEO, Yokohama Vanilla Inc.
"Yokohama Vanilla is finally making its debut in Hiroshima! This is personally my first time visiting Hiroshima too, so I'm excited!
I suddenly remembered my elementary school homeroom teacher who was from Hiroshima and taught me various things about the region.
I'm checking out places to visit while we hold the 'Yokohama Vanilla Championship' event in Hiroshima, and as a baseball fan, I'm personally determined to visit MAZDA Zoom-Zoom Stadium Hiroshima at least once!
We'll be actively promoting to make sure people in Hiroshima get to know both the taste and name of Yokohama Vanilla!
Yokohama Vanilla in Hiroshima too!"
Masami Tanabe, Floor Operations Manager, Confectionery Department, Sogo Hiroshima Store, Sogo & Seibu Co., Ltd.
"We are very pleased to host the pop-up store of Yokohama Vanilla, the new standard sweets brand born in Yokohama, at Sogo Hiroshima Store.
I believe many customers have been eagerly waiting for this Hiroshima opening.
We are grateful to Yokohama Vanilla for this wonderful opportunity.
We look forward to welcoming many customers during the pop-up store period so we can share Yokohama Vanilla's appeal from Hiroshima."
Products Available
Gift Sweets
[First Release] Salt Vanilla Financier
Prices
- 3-piece mini gift box, individually wrapped: ¥1,100 (tax included)
- 6-piece gift box, individually wrapped: ¥2,160 (tax included)
Available Locations
- Yokohama Takashimaya store, Shin-Yokohama Station East Shinkansen Exit, Red Brick Depot, Ebina SA (upbound), and other limited-time pop-up stores
Made with 100% domestically-produced wheat flour. These vanilla financiers are baked to achieve a moist interior with a crispy exterior. Using a state-of-the-art tunnel oven with precise temperature control, they're baked at high temperature for a short time to lock in moisture, vanilla flavor, and deliciousness. Each piece is then carefully finished with a sprinkle of rock salt to complete Yokohama Vanilla's signature "Salt Vanilla Financier."
This product received Guinness World Records™ certification in February 2025. It serves as the flagship product representing both the Yokohama Vanilla brand and the company, aiming to become a new standard in Yokohama gift sweets.
[New Product] Salt Vanilla Creamy Sablé
Prices
- 8-piece mini gift box, individually wrapped: ¥1,550 (tax included)
- 16-piece gift box, individually wrapped: ¥2,970 (tax included)
Available Locations
- Yokohama Takashimaya store
The concept behind Yokohama Vanilla's second gift sweets line is "Premium bite-sized treats you can casually gift." The greatest appeal is the contrasting texture born from meticulous temperature control. First, take a bite and experience the delicately baked sablé as it "crumbles," followed immediately by the rich, specially-made vanilla chocolate cream that "melts" smoothly. The finishing touch of pink rock salt from the Andes mountains provides a crisp accent and leaves a deep, lingering aftertaste. Combined with the generous use of natural bourbon vanilla extract's rich aroma, everything harmonizes on your palate for a truly blissful experience.
About Yokohama Gift Sweets Brand "Yokohama Vanilla"
[Brand Story] Sea Breeze of Yokohama Eternal Dream Vanilla
Yokohama Vanilla is a Yokohama-born gift sweets brand planned and developed by Yokohama native Yuto Takahashi, based on his vision of Yokohama. To pursue Takahashi's ideals, industry professionals with extensive experience in creating famous gift sweets have assembled from partner companies, developing products with thorough attention to ingredients and production methods.
Company Overview & CEO Profile
Yokohama Vanilla Inc.
English name: Yokohama Vanilla Inc.
(Former name: YX factory Inc.)
Headquarters: Yokohama City, Kanagawa Prefecture
Representative: Yuto Takahashi, President & CEO
Yuto Takahashi Profile
Born in 1999 in Yokohama City. From 2015, worked with a talent agency, actively participating in TV, theater, concerts, and other entertainment. Left the talent agency in 2024 to establish YX factory Inc. (now Yokohama Vanilla Inc.) in Yokohama City, taking position as President & CEO. As a startup entrepreneur, currently developing the Yokohama gift sweets brand "Yokohama Vanilla."
