agete Redefines Bridal and Memorial Jewelry With New Line agete & DEARS, Giving Shape to Feelings for the People You Cherish

Published: August 13, 2026
agete Redefines Bridal and Memorial Jewelry With New Line agete & DEARS, Giving Shape to Feelings for the People You Cherish

You decide what you cherish.

Message

The longer we live, the more things we come to treasure.

Anniversaries shared with someone special.

Moments and memories we never want to forget.

Presences that once moved our hearts.

And, ourselves.

Each one of these,

worn in a form that feels like you.

On special days. On ordinary days, too.

Keeping what matters to you, always close.

"DEARS" — the irreplaceable presences of myself and the people around me

The word "DEARS" carries deep feelings for the people we love, our families, and ourselves. It deepens jewelry's original philosophy of "feelings passed down" and "value that transcends time," redefining it as a new, freer, more personal jewelry line. The more we think of someone else, the more we realize that we, too, are someone worth cherishing. agete believes that jewelry is what gives shape to that quiet realization.

Free choices, unbound by rules

What "DEARS" proposes is choosing with the heart, beyond the boundaries of bridal or anniversary occasions. That's why the materials go beyond platinum and gold to intentionally include silver in the lineup. The way silver's texture changes over time turns the years spent together into the value of something vintage — a sentiment that resonates with what agete has always cherished. Through engraving, natural stone arrangements, and material choices, each piece tells a personal story found nowhere else in the world. Worn not only as a gift for someone else but as a promise to your future self, it can feel like a charm carrying the bond with someone important. Wider and freer than ever before — this is the birth of memorial jewelry that stays close to who you are now.


DEARS

A feeling put into stone

A feeling for someone dear, a quiet wish, a secret message. Layer your own meaning gently onto stones combined freely, just for you.

  • Materials available: PT950, K18, K10, SV925
  • Stones available: 17 types (including diamond)
  • Other: Engraving available

SIGNET

Engraving your own individuality

Choose a name or initial, a meaningful date, or a word. An icon that belongs to no one but you, staying close to your everyday life.

  • Materials available: PT950, K18, K10, SV925
  • Stones available: 17 types (including diamond)
  • Some items cannot be set with a stone, depending on the design
  • Other: Engraving available

MEMORIAL

Keeping cherished memories close

Quietly tuck away a photo or a small message. A way to stay connected to a time you never want to forget or a presence you hold dear.

  • Materials available: K18 (WG/YG), K10, SV925
  • Stones available: 4 types
  • Motifs available: 5 types
  • Other: Engraving available

COLOR STONE

Layering individuality in color

Nuanced colors, no two alike. A color that brings someone dear to mind, or one that matches how you feel today — the color you choose reveals who you are.

  • Materials available: PT950, K18, K10, SV925
  • Stones available: Choose your own shade from loose tourmaline stones

CAMEO

A small work of art to enjoy the differences

A tiny world carved into shell, with the warmth of handwork lingering in every piece. Encountering the one that catches your heart is an experience that belongs to you alone.

  • Materials available: PT950, K18, K10, SV925
  • Motifs available: 11 types
  • The range of motifs varies depending on the base shape

BASIC

Timeless beauty

For a ring chosen together with someone dear, or a single piece just for yourself. A color that suits your skin, a balance that fits who you are now — a shape of your own that you'll want to cherish forever.

  • Materials available: PT950, K18, K10, SV925
  • Stones available: 17 types
  • Some items cannot be set with a stone, depending on the design
  • Textures available: Glossy / Matte
  • Other: Engraving available

Available exclusively at 5 storefronts: Aoyama Main Store, Osaka Higobashi, Takamatsu, Hiroshima, and Kyoto Sanjo

As every piece is semi-order, the customizable details and pricing vary by product.

Please contact a jewelry advisor for more details.

agete & DEARS