PARK CREATION Co., Ltd. (headquartered in Osaka, CEO and ajew designer Aiko Arai) launches their annually popular Valentine's limited items on February 6, 2026 (Friday) at the ajew official online store and Isetan Shinjuku Store 1F ajew / A SCENE.
This year's Valentine's limited collection includes ajew's first-ever lip case charm.
The special item features a lip case with glossy aurora fabric that catches the eye, paired with an enamel mirror charm with a plump heart design.
Alongside the Valentine's limited items, ajew introduces their iconic heart series items perfect for the season.
ajew Lip Case Charm
A new charm-style lip case debuts from ajew.
Available in two colors - pink and silver that shine like aurora - these items bring excitement just by wearing them.
The lip case comes as a set with ajew's iconic heart motif mirror charm, combining cuteness with functionality.
The carabiner attachment allows it to be attached to ajew cases, bags, or belt loops.
Enjoy it in your own unique way and add a touch of excitement to your daily life.
pink × red
silver × navy
lip case charm: ¥5,500 (tax included)
heart mirror
ajew dress HEART case shoulder
Next, introducing the brand's iconic dress heart case.
Sales of the Series 17 start this February.
Created as "a fun case that lifts your mood just by wearing it," this case has a commanding presence that becomes the star of any outfit.
dress HEART case
¥12,100 and up (tax included)
ajew PVC heart planet pocket case
The PVC heart case, which debuted in Spring/Summer 2025 and recorded explosive popularity, now adds two new colors (Sunflower and Ocean) this season.
The color lineup expands to 5 colors total, and the two new colors feature an added card case for improved functionality.
Pair with the matching PVC heart pouch from the same series.
PVC heart planet pocket case
new color: sunflower ¥11,000 and up (tax included)
heart planet pouch ¥6,050 (tax included)
Add a subtle heart accent to your daily outfits.
Discover heart-fluttering items at ajew for spring.
Pop-up shops will be held in eastern and western areas (details below).
Each pop-up shop will feature advance sales of new items and special collaboration projects.
Pop-Up Information
Period: February 11 (Wed) to February 17 (Tue)
Location: Daimaru Kobe Store 1F Women's Goods Section
(40 Akashicho, Chuo-ku, Kobe, 650-0037)
Hours: 10:00 AM to 8:00 PM
Basement 2F to 2F: 10:00 AM to 8:00 PM, 3F to 9F: 10:00 AM to 7:00 PM, Restaurant Floor (9F and 10F): 11:00 AM to 9:00 PM
Period: February 25 (Wed) to March 3 (Tue)
Location: Kyoto Takashimaya Store 1F Pop-Up Stage 11
(52 Shincho, Kawaramachi-dori Shijo-sagaru, Shimogyo-ku, Kyoto, 600-8520)
Hours: 10:00 AM to 8:00 PM
Period: March 11 (Wed) to March 17 (Tue)
Location: Isetan Shinjuku Store 1F ISETAN Seed Promotion
(3-14-1 Shinjuku, Shinjuku-ku, Tokyo, 160-0022)
Hours: 10:00 AM to 8:00 PM
Overview
Retail Locations:
- ajew Online Store (https://ajew.jp/)
- Isetan Shinjuku Store 1F
- LUCUA Osaka Store: LUCUA 1F (Flagship Shop)
Also available at select department stores and shops.
For detailed retail information, please inquire directly.
Company Information:
- Company Name: PARK CREATION Co., Ltd.
- Representative: CEO Aiko Arai
- Location: Yamada Building 3F South, 1-12-10 Kitahorie, Nishi-ku, Osaka
- Website: https://ajew.jp/
Official SNS Account:
@ajew_official (https://www.instagram.com/ajew_official/)
