Greek yogurt specialty shop & Yogurt is venturing outside its regular stores for the very first time, with two consecutive pop-up events in Shinjuku. After debuting in Omotesando in September 2024 and opening a second location in Yokohama in July 2025, the brand is now bringing its thick and creamy Greek yogurt to a broader audience.
About & Yogurt
& Yogurt uses domestically sourced yogurt that undergoes a water-draining process to remove excess whey, resulting in a dense, cream cheese-like texture. The shop pairs this base with a range of carefully selected ingredients, creating dishes that are both visually striking and satisfying — from sweet fruit bowls to savory meal options.
Event 1: Shinjuku Takashimaya — Eat-In Format
Event Name: Oshi 100 <Yogurt Marché>
Period: May 13 (Wed) to May 19 (Tue)
Location: Shinjuku Takashimaya B1F, Food Section — Gourmet Square
Event-Exclusive: Charcoal-Grilled Domestic Beef Salad Bowl
This menu item was developed exclusively for this event and is not offered at the permanent stores. Domestic beef mizuji grilled over charcoal is paired with rich Greek yogurt and a house original salad sauce, offering a savory side to what is usually thought of as a dessert ingredient.
Signature Menu: Nouatsu Fruit
The shop's signature item arrives in a slightly adjusted version for this event. Five types of fresh fruit are arranged over the thick Greek yogurt base, finished with Hungarian acacia honey for a gentle sweetness. The combination is rounded out by & Yogurt's original house-baked crunchy granola.
Eat-In Menu
- Charcoal-grilled domestic beef salad bowl: ¥2,300 (tax included)
- Without 15-grain black rice: ¥2,100 / With roast beef added: ¥3,050 / Without 15-grain black rice + roast beef added: ¥2,850
- Nouatsu Fruit: ¥1,880 (tax included)
- Beauty Superfood: ¥1,680 (tax included)
- Set drink: ¥500 (tax included) ※Cannot be ordered separately
- Whey drink ginger / Whey drink ramune / Whey drink lemonade / Whey drink pomegranate / Iced green tea
Event 2: Isetan Shinjuku — Takeout Format
Event Name: The Blessings of Milk, the Sourness of Yogurt, and Sometimes Whey
Period: May 20 (Wed) to May 26 (Tue)
Location: Isetan Shinjuku Main Building B1F, Food Collection
The Isetan Shinjuku event is takeout-focused, offering a broad lineup that includes classic favorites, the popular Greek yogurt choux pastry suitable as a gift, and "hors d'oeuvres" items making their first-ever sales appearance.
Takeout Menu
- Nouatsu Fruit: ¥1,191 (tax included)
- Berry Vitamin: ¥1,191 (tax included)
- Prosciutto Salad: ¥1,191 (tax included)
- Special Charcoal Roast Beef Salad: ¥1,421 (tax included)
- Yogurt Caprese: ¥681 (tax included)
- & Yogurt Hors d'Oeuvres: ¥1,291 (tax included)
- Yogurt Egg Blet: ¥981 (tax included)
- Greek Yogurt Choux (4 varieties): ¥881 each (tax included)
- Extra-rich strawberry / Basil & Jamón Serrano / Peanut cream / Choco banana
- Greek Yogurt Plain 100g: ¥661 (tax included)
Official Links
- Brand website: https://www.and-yogurt.com/
- Official Instagram (Omotesando): https://www.instagram.com/and_yogurt/
- Official Instagram (Yokohama): https://www.instagram.com/and_yogurt_yokohama/
- Official X (formerly Twitter): https://x.com/and__yogurt
