The soy protein brand Soy Pro Beauty Plus is releasing a limited-edition flavor, "Soy Pro Beauty Plus Cacao," and it will go on sale early at the VIVID CACAO 2nd anniversary POP UP SHOP at Isetan Shinjuku. The pop-up runs from September 30 (Wednesday) to October 6 (Tuesday), 2026.
Visitors can try the new flavor on site, and a pop-up-only set will be available. A special talk show with Rio Hirai and yoga instructor Yurika Umezawa will also be held.
A Cacao Beauty Protein That Balances You from Within
The Soy Pro Beauty Plus Cacao going on sale early at the venue was created through a collaboration between Soy Pro Beauty Plus and VIVID CACAO, the wellness chocolate brand created by Rio Hirai. Supervised by VIVID CACAO under the concept of "a cacao beauty protein that balances you from within," it has a rich cacao aroma and a gentle sweetness that both children and adults can enjoy.
Each serving (20 g) contains 152 mg of polyphenols and 12 g of plant-based protein. The protein uses seven types of superfoods and is made without refined white sugar, artificial flavors, or preservatives. It is 100% plant-based and vegan-friendly.
Visitors can taste the flavor at the venue, which makes the most of cacao's rich aroma, gentle sweetness, natural bitterness, and depth.
Product Details
Soy Pro Beauty Plus Cacao (limited edition)
- Size and price: 200 g, ¥3,996 including tax (¥3,700 excluding tax)
- Nutrition per 20 g serving: energy 75 kcal, protein 12 g, fat 0.8 g, carbohydrates 4.8 g, salt equivalent 0.3 g
Pop-Up-Only "Everyday Balance Set"
To celebrate the release of Soy Pro Beauty Plus Cacao, a pop-up-only "Everyday Balance Set" will be sold during the event.
The set combines Soy Pro Beauty Plus Cacao with a VIVID CACAO chocolate and an original Soy Pro Beauty shaker. The chocolate can be chosen from "001 RELAX," "002 REFRESH," and "003 BEAUTY."
- 001 set: ¥6,156 including tax
- 002 and 003 sets: ¥6,372 including tax
VIVID CACAO Chocolate Lineup
- 001 RELAX: ¥2,160 including tax
- 002 REFRESH: ¥2,376 including tax
- 003 BEAUTY: ¥2,376 including tax
- Full Assort BOX (with gift box): ¥6,804 including tax
Purchase Bonus
During the event, the first 50 customers who show the coupon screen of the Mitsukoshi Isetan app and purchase ¥6,500 or more (tax included) of VIVID CACAO products will receive an original VIVID CACAO tote bag (not for sale).
Special Talk Show: Habits That Balance You in 10 Minutes
On October 3 (Saturday), 2026, Rio Hirai and yoga instructor Yurika Umezawa will hold a special talk show.
The theme is "10 minutes to return to yourself." Rather than aiming for a perfect health routine, the talk proposes new habits that fit into any favorite moment of the day, such as in the morning, between work, in the evening, or after getting home. Hirai and Umezawa will lead a hands-on 10-minute experience during the session.
Date: October 3 (Saturday), 2026
Times: Session 1 at 1:00 PM, Session 2 at 3:00 PM
Location: Isetan Shinjuku Main Building B2F, Isetan Beauty Apothecary / Park Books & Promotion
Duration: About 45 minutes per session
Capacity: 12 people per session
Fee: Free
Reservations: First-come, first-served through LivePocket, accepted from 10:00 AM on September 21 (Monday, national holiday) to 6:00 PM on October 2 (Friday), 2026
More details: Isetan Shinjuku event page
Pop-Up Details
VIVID CACAO 2nd Anniversary POP UP
Dates: September 30 (Wednesday) to October 6 (Tuesday), 2026
Location: Isetan Shinjuku Main Building B2F, Isetan Beauty Apothecary / Park Books & Promotion
