&be (アンドビー), the lifestyle brand produced by hair and makeup artist Yusuke Kawakita, will release a holiday-limited shade of its powder highlighter "&be Pure Reflector" (＆be ピュアリフレクター), which creates elegant, glowing skin with a moist texture and delicate pearls, nationwide on Wednesday, November 18, 2026. On the same day, a new shade, "Light Pink Beige," joins the "&be Glow Cushion Foundation" (＆be グロウクッションファンデーション).
Holiday Season Glow
The "&be Pure Reflector" is a powder highlighter that creates glowing skin with a translucent look*1, as if veiled in light. Its texture blends moistly into the skin, and its elegant sheen drew attention mainly on social media. The product sold out at the official online store right after its release in April. The new limited shade, "04," is a white pink in which an icy shine melts into soft pink. Delicate polarized glitter changes its look depending on the angle of the light, adding glamour and a translucent look*1 to the skin.
The "&be Glow Cushion Foundation" is a cushion foundation that leads to "fresh glow skin" with a natural glow and a translucent look*2. Its new shade, "Light Pink Beige," was developed after thoroughly researching Japanese skin tones. It is a beige that blends easily into blue-base skin, giving the skin a natural brightness and a lively impression.
The natural glow and refined colors of &be are meant to bring out the wearer's charm, adding holiday-season sparkle and a sense of happiness that seems to overflow from within.
*1 Through makeup effects
*2 Refers to skin full of glow; through makeup effects
&be Pure Reflector: Product Details
A limited holiday shade joins the popular highlighter, wrapping the skin in a veil of translucent light
&be Pure Reflector
- Colors: 3 shades (1 limited shade)
- Price: ¥1,980 (tax included)
Colors
[Limited new shade] 04
A white pink with delicately shimmering polarized glitter. The look of the pink changes with the angle of the light, adding glamour and a translucent look* that suit the holiday season.
[Existing shade] 01
An ivory beige that blends well with the skin. A versatile color that boosts a translucent look*.
[Existing shade] 02
A pink beige that adds a soft flush of color. It can also be used as a cheek color for a warm expression.
* Through makeup effects
Features
Beauty ingredients for a clingy fit
Moisturizing ingredients such as argan kernel oil, squalane, and ceramide NP are generously blended in. Even though it is a powder, it does not feel powdery, combining a moist texture that clings to the skin with light, easy spreading.
Delicate pearls for an elegant, natural glow
It features a shimmery shine that avoids excessive gloss. Carefully selected fine pearls create a natural glow, as if the bare skin itself were radiating light, easily adding refined dimension and depth.
Evens out skin texture and covers imperfections with light
By scattering light beautifully, it naturally camouflages spots, dullness, and uneven skin texture. A single swipe smooths the skin's surface for a lively impression.
Gentle 7-free formula that washes off with soap
It contains no surfactants, silicone, mineral oil, fragrance, UV absorbers, microplastic beads, or animal-derived ingredients. It can be removed easily with warm water and a soap-type facial cleanser. Patch-tested (this does not mean that skin problems will not occur for everyone).
How to Use
Basic use
Apply it where you want glow or want the face to look higher. Applying it to the "triangle zone," from under the eyes down to the nasolabial folds, makes the face look fuller.
As a cheek color
Blend it around cream or powder cheek color in a reverse "C" shape for more naturally lovely cheeks.
&be Glow Cushion Foundation: Product Details
A cushion foundation with a new feel that leads to translucent* skin, with moisture and glow that cling to the skin
A subtly light shade suited to blue-base skin is born
* Refers to skin full of glow; through makeup effects
&be Glow Cushion Foundation
- Type: Foundation
- SPF50 / PA++++
- Colors: 3 shades (1 new shade)
- Size: 15 g
- Price: ¥3,520 each (tax included) for the main unit; ¥1,980 each (tax included) for the refill
Colors
[New shade] Light Pink Beige
Recommended for fair to average skin. A light beige with a hint of pink that blends easily into blue-base skin.
[Existing shade] Light Beige
Recommended for fair to average skin.
[Existing shade] Beige
Recommended for average to healthy-toned skin.
Features
A high-coverage thin film that fits snugly, balancing glow and coverage
A special adhesive polymer*1 and a watery film formula spread as if melting into the skin for a natural, light finish. While covering pores and uneven color, it gives a luminous, translucent look*2 and glow. Because it does not become thick even when layered, the coverage can be adjusted, so it suits a natural finish as well as people who prioritize coverage.
*1 Acrylates Crosspolymer-2-Na (film-forming agent)
*2 Refers to skin full of glow; through makeup effects
A moisture-rich film prevents makeup breakdown caused by dryness for 24 hours*1
In addition to a unique, highly adhesive water veil formula, it contains three types of human ceramides*2, macadamia seed oil, anzanju extract (アンザンジュエキス), and damask rose callus culture extract (all moisturizing ingredients) to keep skin healthy, moisturized, and protected from dryness. Its smooth, non-sticky texture means no daytime makeup breakdown or tight-feeling skin, and a comfortable finish lasts for 24 hours*1.
*1 According to &be's research; results vary by individual
*2 Ceramide NP, ceramide AP, and ceramide EOP (all moisturizing ingredients)
SPF50 / PA++++ protects the skin from UV rays
The high UV protection of SPF50 / PA++++ firmly protects the skin from daytime UV rays. Because it serves as both sunscreen and foundation, it makes a quick makeup routine with a "fresh glow skin" finish possible. It prevents not only dryness caused by UV rays but also spots and freckles*, leading to lively-looking skin.
* Caused by sunburn
Gentle soap-off formula
It is free of mineral oil, alcohol, UV absorbers, petroleum-based surfactants, synthetic colorants (tar dyes), fragrance, synthetic antioxidants, parabens, and microplastic beads. It has been patch-tested with the cooperation of people with sensitive skin and non-comedogenic tested to confirm that it is less likely to cause acne*. It can be removed easily with soap and warm water.
* This does not mean that skin irritation or acne will not occur for everyone
Where to Buy
&be products are sold at variety shops including Loft, Loft Net Store, Plaza, Shop In (ショップイン), Hands, @cosme STORE, @cosme SHOPPING, and Ainz & Tulpe (excluding some stores; please contact each store for details).
- Shop list: https://andbe-official.com/shoplist/
- Official website: https://andbe-official.com
- Official Instagram: https://www.instagram.com/andbe_official/
- Official X: https://twitter.com/andbe_official
- Official TikTok: https://www.tiktok.com/@andbe_official
- Official YouTube: https://www.youtube.com/@beofficialchannel9336
