Mary Quant is releasing two fragrances, Mary Quant Eau de Toilette (マリークワント オー ド トワレ), in limited quantities on Tuesday, November 17, 2026. The two scents are URBAN GLOW (アーバン グロウ), a sweet floral fragrance, and STAY CUTE (ステイ キュート), a floral green fragrance.
Eau de Toilette to Finish Your Own Look
This winter, two eau de toilette fragrances that express a wearer's current self are going on sale in limited quantities.
URBAN GLOW is a sweet floral scent that adds elegant appeal to a touch of innocence. STAY CUTE is a floral green scent that brings out a feminine, charming style.
The two can be used according to the mood or occasion of the day. Layering them also creates a refreshing scent with a subtle sweetness.
Product Features
1. Two Fragrances
URBAN GLOW (アーバン グロウ)
An eau de toilette that stays close to innocence while bringing out a slightly more grown-up elegance. It is a refined sweet floral scent in which white lily, musk, bergamot and other notes overlap.


Fragrance notes of URBAN GLOW: Top: lemon, bergamot. Middle: plum, white lily, rose, jasmine, iris. Last: vanilla, woody, musk.
STAY CUTE (ステイ キュート)
An eau de toilette that brings out a feminine, cute style like a bouquet of small flowers. It is a graceful, pure floral green scent woven from mandarin, peony, oakmoss and other notes.


Fragrance notes of STAY CUTE: Top: orange, lemon, mandarin. Middle: leafy green, orange flower, lily of the valley, peony. Last: oakmoss, vanilla, woody amber, musk.
2. Layering the Two Scents
Layering the two scents creates a refreshing fragrance with a subtle sweetness. When layering, applying URBAN GLOW first is recommended.
How to Use
Hold the bottle about 20 cm away from the skin and apply an appropriate amount.
Product Details
- Product name: Mary Quant Eau de Toilette URBAN GLOW / STAY CUTE (eau de toilette, 2 types)
- Price: ¥8,800 each (tax included; ¥8,000 before tax)
- Volume: 30 mL
- Release date: Tuesday, November 17, 2026 (limited quantity)
- Store reservations: Accepted from Tuesday, November 10
- Online shop: Mary Quant Online Shop