Fragrance brand FERNANDA is releasing its "Strawberry Collection" (イチゴ コレクション) in limited quantities on November 12, 2026. The lineup of 20 items captures the juicy, sweet-and-sour scent of ripe strawberries, adding a touch of color to the winter season. Some items are sold year-round.
Giving New Value to Loss Fruit: A Sustainable Fragrance Made with Strawberries That Never Reach the Market
Again this year, FERNANDA is working with the Fukuoka Prefecture strawberry farm Shiraki no Ichigo (白木のいちご).
Amaou, known as the king of strawberries, takes its name from the initials of "red, round, big, and delicious" (あかい、まるい、おおきい、うまい). Careful, labor-intensive cultivation management is essential to maintain its quality.
At the same time, many strawberries fall outside the standard because of blemishes, shape, or size. Even when there is nothing wrong with their flavor or aroma, these "loss fruit" do not reach the market.
This collection uses an "upcycled strawberry fruit extract," made from the extract of loss Amaou strawberries provided by Shiraki no Ichigo, as an ingredient (a moisturizing ingredient). It gives new value to carefully grown fruit, and the sustainable fragrances express the appeal of Amaou and a wish to pass it on to the future.
A Rich "Ripe Strawberry" Scent for a Season of Excitement
The fruit series is popular for its realistic scents. For this collection, real domestic strawberries are also used in the fragrance. Ripe strawberry with a good balance of sweetness and acidity forms the base, layered with dewy leafy green and gently sweet candied strawberry to recreate a juicy, rich "ripe strawberry" scent.
Limited-Quantity Strawberry Collection: 20 Items on Sale from November 12
The Strawberry Collection goes on sale from November 12, 2026, with a total of 20 items (including 5 items sold year-round). It is available at FERNANDA directly operated stores, the official FERNANDA online store, and variety shops nationwide.
The lineup includes moisturizing items that come in handy as the cold season approaches, as well as home items that make it easy to enjoy a fragrance even for those who do not usually wear perfume.
Available at FERNANDA directly operated stores and official online store:
| Product | Price (tax included) |
|---|---|
| Eau de Parfum (50 ml) | ¥5,500 |
| Eau de Parfum (12.5 ml) | ¥2,860 |
| Premium Hand Cream (50 g) | ¥1,540 |
| Mini Fragrance Set (Eau de Parfum 12.5 ml + Mini Premium Hand Cream 20 g) | ¥3,740 |
| Premium Hand Soap (200 ml) | ¥2,200 |
| Premium Moist Body Soap (360 ml) | ¥3,300 |
| Sugar Scrub Grande (300 g) | ¥3,960 |
| Premium Body Mist (95 ml) | ¥3,080 |
| Hand & Body Whipped Cream Grande (300 g) | ¥3,740 |
| Premium Hair Mist (100 ml) | ¥2,860 |
| Premium Hair Oil (140 ml) | ¥3,740 |
| Aroma Diffuser (80 ml) | ¥3,740 |
| Aroma Diffuser (210 ml) | ¥7,700 |
| Linen Spray Grande (250 ml) | ¥3,520 |
| Aroma Oil (10 ml) | ¥2,420 |
Available at nationwide variety shops and official online store:
| Product | Price (tax included) |
|---|---|
| Rich Eau de Cologne (30 ml) | ¥1,870 |
| Body Splash (95 ml) | ¥1,760 |
| Rich Hand Cream (50 g) | ¥990 |
| Rich Massage Milk (250 ml) | ¥1,760 |
| Hair & Body Oil (50 ml) | ¥1,650 |
About Shiraki no Ichigo (白木のいちご)
Shiraki no Ichigo is a strawberry farm in Ogori City, Fukuoka Prefecture. Alongside Amaou and Toyonoka (とよのか), both varieties born in Fukuoka, its strawberry-picking greenhouses also offer おいCベリー and Yotsuboshi (よつぼし). Safety and peace of mind are a given, and the farm works every day, through trial and error, to bring happiness to many people through delicious strawberries.
