Aohata Co., Ltd. (headquartered in Takehara City, Hiroshima, President: Toshiya Ueda) is launching a new "Salt Butter Toast Spread" in its Verde Toast Spread series, which allows customers to easily enjoy authentic toast menu items at home by simply spreading and toasting. The company is also renewing the "Sugar Butter Toast Spread" and updating the packaging for the entire series.
Growing Spread Market: Convenience Meets Authentic Taste
In recent years, the bread spread market has continued to expand. The Verde Toast Spread series has gained popularity for its easy-to-use tube container and the ability to enjoy authentic flavors simply by spreading and toasting. Sales have been performing well. Additionally, since the products can be stored at room temperature even after opening, their use has expanded to outdoor settings as well.
"Spread, Toast, and Crisp!" Enjoy Popular Bakery Bread at Home
The "Salt Butter Toast Spread" features rich butter richness and aroma with an accent of mild-tasting Lorraine rock salt. When spread on bread and toasted, the butter aroma fills the air, allowing you to enjoy bakery-style salt butter bread. The renewed "Sugar Butter Toast Spread" now offers a crispier texture with enhanced milk and butter richness. You can feel the delightful texture of sugar.
Advertising and Promotional Activities
New Web Commercial Release
A new web commercial for Verde Toast Spread, titled "SPEED BAKERY" (15 seconds), will be released on Tuesday, February 17, 2026. The commercial rhythmically expresses the product's key feature of "spread, toast, and crisp!" while focusing on the sizzle. It conveys that you can easily enjoy bakery-quality taste even on busy mornings.
- Title: "SPEED BAKERY"
- Release Date: Tuesday, February 17, 2026
- Viewing URL: https://youtu.be/8HjG7ssrsGE
Outdoor Advertising
- Display Period: Monday, April 20 to Sunday, May 3
- Display Regions: Sapporo, Sendai, Saitama, Nagoya, Nishinomiya, Hiroshima, Fukuoka
Through the versatile Verde Toast Spread series, Aohata aims to bring deliciousness and enjoyment to dining tables in various settings.
Product details are as follows:
Product Overview
Shipping Date
Shipping to nationwide locations starting Thursday, February 19, 2026
Product Features
These tube-packaged spreads allow you to easily enjoy authentic toast menu items by simply spreading on bread and toasting. The flat squeeze opening enables you to spread directly on bread without using a spoon. The packaging has been refreshed with improved visibility to convey the warm, fresh feeling of toast.
Salt Butter Toast Spread
Features rich butter richness and aroma with an accent of mild-tasting Lorraine rock salt.
Sugar Butter Toast Spread
Enjoy the crispy texture of sugar with milk and butter richness.
