Asahi Beer (headquartered in Tokyo, President Kazuo Matsuyama) is launching "Mirai no Lemon Sour Remon Cola Sour" (未来のレモンサワー 檸檬コーラサワー), a new addition to its "Maru-goto Shokkan Sour" (まるごと食感サワー) series of RTD (ready-to-drink) canned beverages. The drink goes on sale nationwide from July 28 for a limited time.
A Lemon-Cola RTD With a Floating Lemon Slice
"Mirai no Lemon Sour Remon Cola Sour" is a canned RTD with a distinctive twist: opening the pull-tab causes a lemon slice to float up inside the can. The drink blends the fresh acidity of lemon with the spicy, aromatic character of cola, achieving a clean, easy-drinking profile alongside a satisfying depth of flavor.
Product Details
| Item | Details |
|---|---|
| Product Name | Mirai no Lemon Sour Remon Cola Sour |
| Category | Liqueur (sparkling) |
| Container / Volume | Can, 345 ml |
| Alcohol Content | 5% |
| Pure Alcohol | 13.8 g |
| Juice Content | 0.1% |
| Release Date | July 28 |
| Available Area | Nationwide |
| Suggested Retail Price | ¥271 (excl. tax) / ¥298 (incl. tax) |
Collaboration With Futaba Foods' "Sacre Lemon" Shaved Ice
To celebrate the peak summer season, "Mirai no Lemon Sour" is teaming up with Futaba Foods (headquartered in Tochigi, President Sadahiro Saito) and its iconic "Sacre Lemon" (サクレ レモン) — a lemon-slice shaved ice treat — to promote a fresh drinking experience at retail stores. By pairing the RTD with shaved ice, the campaign proposes a new way to enjoy drinks that goes beyond simply sipping, inviting consumers to relish the texture of fruit and pulp. The collaboration positions this as an experience that extends the pleasure of drinking into something more engaging, with plans to continue offering diverse options through unique products and limited-edition flavors.
Campaign Overview
As part of its promotion for the "Maru-goto Shokkan Sour" series, Asahi Beer is running a campaign on social media from June 23. During the campaign period, anyone who responds to a survey via the official Asahi Beer LINE account can enter a draw to win a prize set for 100 lucky winners. Prizes include an original "Maru-goto Shokkan Taiken Cutlery" set designed to enhance the experience of savoring fruit and pulp textures, along with a variety pack containing "Mirai no Lemon Sour" and "Zeitaku Shibori Deluxe" (贅沢搾りデラックス).
| Item | Details |
|---|---|
| Application Period | June 23 (Tue) 2:00 PM to July 7 (Tue) 10:00 AM |
| How to Enter | Respond to a survey via the official Asahi Beer LINE account |
| Prizes | "Maru-goto Shokkan Sour" original cutlery set; "Mirai no Lemon Sour" (original, strong, and Remon Cola Sour); "Zeitaku Shibori Deluxe" |
