To mark the opening of YOKAI Immersive Experience Exhibition TOKYO – Imagination of Japan (March 27 – June 28, 2026, Terrada Warehouse G1 Building, Shinagawa, Tokyo), the Asakusa Hyakki Yako Parade is scheduled to wind through Asakusa Rokku Broadway on Saturday, April 4, 2026. Costume participants are invited to join the procession, and a collaboration with fragrance brand "Hatenkou" has also been announced.
*Hyakki Yako refers to a parade of various yokai (supernatural creatures) marching in a line through the night.
Asakusa Hyakki Yako Parade Overview
Title: Asakusa Hyakki Yako Parade presented by YOKAI Immersive Experience Exhibition TOKYO
Date: Saturday, April 4, 2026 (schedule subject to change)
- Around 5:00 PM – Parade departs from around the Asakusa Rokku area
- Around 5:30 PM – Asakusa Rokku Broadway special stage area
- Parade duration: approximately 1 hour
- Proceeds rain or shine; cancelled in severe weather
Venue: Asakusa Rokku Broadway and surrounding areas
Parade Participant Recruitment
- Capacity: First 70 applicants (closes when capacity is reached)
- Application period: Tuesday, March 10 at 5:00 PM – Wednesday, March 25 at 11:59 PM
- Participation fee: Free
- Changing room: Provided by organizers (details sent to participants separately)
- Changing room available from 3:30 PM to 7:30 PM
One application per person. Those attending with family or friends must each apply individually. Confirmed participants will receive event-day details by email at the address provided during application.
Parade Participation Application URL: https://tv-aichi.co.jp/parade_tokyo/
For Spectators
Please keep the following in mind when attending as a spectator:
- Tripods, reflector boards, light stands, and other large equipment (including modified carry bags used as homemade shooting equipment) are prohibited as they obstruct foot traffic.
- Crowds are expected; please follow the directions of parade staff.
Asakusa Rokku SAKURA STREET – Sakura Enchanted Avenue
On the parade day of April 4, the venue, Asakusa Rokku Broadway, will also be hosting "Asakusa Rokku SAKURA STREET – Sakura Enchanted Avenue" (March 27 – April 5). A row of cherry blossom trees will line the 180-meter street, with vibrant Japanese performances including an Oiran procession and ninja shows.
Fragrance Brand "Hatenkou" Collaboration
The parade also features a collaboration with "Hatenkou," a fragrance brand that blends Japanese culture with scent. A special cherry blossom-inspired fragrance will be used to add a fantastical atmosphere to the yokai procession.
YOKAI Immersive Experience Exhibition TOKYO has teamed up with Hatenkou, known for its boundary-pushing approach, for an immersive scent-based experience. Around the stage at "Asakusa Rokku SAKURA STREET," a cherry blossom snowfall fragrance by Hatenkou will envelop the surroundings, making the yokai parade even more atmospheric. Visitors are encouraged to experience this immersive sensory performance at the venue.
About YOKAI Immersive Experience Exhibition TOKYO – Imagination of Japan
YOKAI Immersive Experience Exhibition TOKYO is the world's first immersive digital art museum dedicated to Japanese yokai art. Using cutting-edge video technology and three-dimensional forms, it brings to life the yokai imagery of Edo and Meiji-era artists, including Hyakki Yako scrolls, Hyakumonogatari, Oni, Tengu, Kappa, and Tsukumogami.
With the cooperation of Nishio City Iwase Bunko (Japan's first rare books museum) and the Yokai Art Museum on Shodoshima Island, the exhibition covers yokai culture, yokai paintings, caricatures, and yokai art history, alongside dramatic three-dimensional yokai installations. It is an art entertainment exhibition where children and adults can enjoy, learn, and immerse themselves in the world of YOKAI.
Exhibition Details:
- Name: YOKAI Immersive Experience Exhibition TOKYO – Imagination of Japan
- Dates: Friday, March 27, 2026 – Sunday, June 28, 2026 (open every day during the period)
- Venue: Terrada Warehouse G1 Building (2-6-4 Higashi-Shinagawa, Shinagawa, Tokyo)
- Hours: 9:30 AM – 8:00 PM (last entry 7:30 PM); final day June 28 until 5:00 PM (last entry 4:30 PM)
- Official Website: https://www.yokaiimmersive.com/tokyo
