Watahan Mihara Shoten Co., Ltd. (Azumino City, Nagano Prefecture; President: Tomohiro Kitazawa), which operates the Azumino Cha Kochouan brand known for its "Torokeru Nama Daifuku" (Melting Fresh Mochi), announces the launch of "Wasabi Nama Daifuku." This new product was developed by students from Minamiazumi Agricultural High School as part of the "Azumino Original Product Development Project," which aims to promote the region's appeal.
About the Azumino Original Product Development Project
This project provides local high school students the opportunity to create products themed around Azumino's main crops and specialty items, connecting regional charm with industrial promotion.
Product Overview
The Wasabi Nama Daifuku showcases Azumino's famous wasabi in an innovative Japanese confection format. The chewy mochi shell encases generous amounts of wasabi-flavored cream.
The product features carefully selected wasabi paste enhanced with leaf wasabi, known for its spiciness and fresh aroma. When you bite into it, you'll experience a distinctive sharp kick followed by a refreshing fragrance. Both the wasabi paste and leaf wasabi come from Daio Wasabi Farm, a nationally renowned tourist destination representing Shinshu and Azumino.
This "neo-wagashi" offers an unexpected delicious combination where traditional Japanese sweets meet bold, stimulating flavors.
Sales Information
Minano Marche Pre-Sale Event
- Date: February 5, 2026 (Thursday)
- Time: 3:00 PM to 6:00 PM
- Location: Azumino City Hall, 1st Floor East Lobby
Retail Sales
- Start Date: February 8, 2026 (Sunday) and ongoing
- Store Locations: All Kochouan stores
- Availability: Limited quantities; while supplies last
Product Details
- Product Name: Torokeru Nama Daifuku (Wasabi)
- Price: ¥220 (tax included)
- *Price reflects Minano Marche event pricing
Kochouan Store Locations
The product will be available at the following stores:
- Azumino Main Store
- AEON Toyoshina Store
- Beisia Azumino Horigane Store
- Matsumoto Kotobuki Store
- Matsumoto Ishishiba Store
- Suwa Store
- Minami Nagano Store
- Nakano Store
For more information, visit the official website: https://kochouan.jp/
Kochouan products can also be purchased online: https://paytouch.jp/shop/kochouan/c/c17/
