Takachiho Co., Ltd., based in Nagano City, Nagano Prefecture, is releasing a new confection made with Nagano-grown apple juice called "Shinshu Ringo Shimishimi." The product goes on sale in stages from September 14, 2026 (Monday), mainly at expressway service area (SA) shops and roadside stations in the Hokushin area of Nagano Prefecture.
Official Instagram: https://www.instagram.com/takachiho1949/
A Baumkuchen Rusk Soaked Through with Nagano Apple Juice and White Chocolate
"Shinshu Ringo Shimishimi" is a rusk made from baumkuchen baked with Nagano-grown apple juice, soaked all the way through with white chocolate.
The baumkuchen's signature layers of batter are baked until fragrant and golden, giving the rusk a light, crisp texture. White chocolate is then soaked into it, layering the apple's refreshing flavor with a milky, mellow taste.
With each bite, the rusk's satisfying crunch meets the smooth melt of the soaked-in white chocolate, and the apple's refreshing flavor spreads through softly.
An Easy-to-Eat, Cute Tetrahedron-Shaped Individual Wrapping
The packaging uses a tetrahedron-shaped individual wrapping, giving each piece a cute, rounded form that's easy to pick up and enjoy.
The rounded triangular shape catches the eye, and since each piece is individually wrapped, it's easy to enjoy one at a time — making it a great gift for family or coworkers. Beyond being easy to share, the design also aims to make opening the box a fun experience.
Product Overview
- Product Name: Shinshu Ringo Shimishimi
- Price: 950 yen (tax included) for a pack of 6
- Sales Locations: Expressway service area (SA) shops, roadside stations, and other outlets mainly in the Hokushin area of Nagano Prefecture
