Benamôr, a botanical beauty brand from Lisbon, Portugal, is holding a pop-up store in Hiroshima for the first time, timed with the reopening of the 1st-floor cosmetics section at Sogo Hiroshima. The pop-up runs from Friday, October 23 to Sunday, November 1, 2026.
Event Details
Venue: 1F SOGO Beauty (cosmetics floor), Sogo Hiroshima
Dates: Friday, October 23 to Sunday, November 1, 2026
Hours: 10:00 AM to 8:00 PM
Address: 1F Sogo Hiroshima, 6-27 Motomachi, Naka-ku, Hiroshima, Hiroshima 730-8501
Western Japan's First Pop-Up Store Debuts With the Renewed Sogo Hiroshima Cosmetics Floor
Starting September 22, Benamôr is holding its first pop-up stores in Japan, opening them one after another in four cities nationwide over about three months. Following Sogo Yokohama, Sogo Hiroshima is the second stop and the first in western Japan. The store is located in "SOGO Beauty," the fully renovated 1st-floor cosmetics floor of Sogo Hiroshima, one of the largest cosmetics floors in the Chugoku and Shikoku regions. The space is inspired by a popular store in Lisbon, giving visitors a chance to experience Benamôr's world.
The venue also offers a "Mini Gift Wagon," where visitors can freely combine the brand's most popular hand cream with lip balms and lip creams to make their own gift. Limited gift sets created for Hiroshima are available as well, suited to presents for loved ones or a treat for yourself.
Pop-Up Exclusive Gift Sets
Special Body Care Set
Body cream 150ml (¥5,940) + liquid soap 300ml (¥4,290) = ¥9,900
Includes a mini shower gel 100ml.
JACARANDÁ
ROSE AMÉLIE
GORDÍSSIMO
ALANTOÍNE
Body lotion 300ml (¥6,490) + liquid soap 300ml (¥4,290) = ¥9,900
Includes a mini shower gel 100ml.
JACARANDÁ
ROSE AMÉLIE
GORDÍSSIMO
ALANTOÍNE
Limited Gift Sets Inspired by Hiroshima's Pro Sports Team Colors, and a Brand Film at Sanfrecce Hiroshima Home Games
To mark its first pop-up store in Hiroshima, Benamôr has prepared limited gift sets inspired by the colors of the professional sports teams that energize the local community. Each is a special set combining popular Benamôr items, themed on three colors: purple, red, and orange.
In conjunction with the pop-up store, Benamôr's brand film is scheduled to be shown on the large screen at Edion Peace Wing Hiroshima (エディオンピースウイング広島) during Sanfrecce Hiroshima (サンフレッチェ広島) home games on Saturday, October 17 against Kyoto Sanga F.C. (京都サンガF.C.) and on Saturday, October 24 against Shimizu S-Pulse (清水エスパルス).
About Benamôr
Benamôr is a skincare brand born in Lisbon, Portugal, in 1925. It is known for nostalgic Art Deco design, gentle and memorable scents, and traditional recipes that make the most of natural-derived ingredients, with up to 99% in its formulas. The brand has been passed down across generations and was once favored by a former queen of Portugal. Today, it offers skincare for everyday life, with formulas that blend traditional beauty ingredients and modern technology. Loved in countries around the world, mainly in Europe, it is one of Portugal's leading beauty brands and is also used as an amenity in TAP Air Portugal business class.
For more details, see the official website.
