The BREADAY (ブレッディ) bakery, located on the second floor of HAB@Kumamoto in central Kumamoto City, has started carrying products from specialty coffee brand renag coffee. This represents renag coffee's first expansion into the Kyushu region.
Alongside coffee bean and merchandise sales, the bakery is now also serving café au lait made using renag coffee's "Ultimate Café au Lait Base," creating a new pairing experience with BREADAY's freshly baked bread.
"A Bakery You'll Want to Visit Every Day" Meets "Coffee That Accompanies Life"
BREADAY operates under the concept of being "a bakery you'll want to visit every day." The name combines BREAD and DAY, reflecting the team's daily commitment to careful bread-making at HAB@Kumamoto in Kumamoto.
renag coffee, the brand now featured at BREADAY, operates under the concept:
"WALK YOUR ROAD, WITH A CUP OF COFFEE."
The partnership brings two main offerings to BREADAY:
- Coffee beans and related merchandise for purchase
- Café au lait made using the "Ultimate Café au Lait Base"
Customers can enjoy renag coffee both in-store and at home. Paired with BREADAY's freshly baked bread, the initiative aims to share a sense of rich, everyday living — "life with bread and coffee" — from Kumamoto.
A New Lifestyle Proposal from Kumamoto
Beyond introducing a new product line, the collaboration is intended to communicate fresh lifestyle values from a regional community through the simple everyday combination of bread and coffee. Future plans include bread-and-coffee pairing recommendations and event-based experiences.
BREADAY
- Address: 5-1 Tetorihonmachi, Chuo-ku, Kumamoto City, Kumamoto Prefecture, HAB@Kumamoto 2F
- Instagram: https://www.instagram.com/breaday2023/
