A pop-up event called "BRITA ALIVE SPA" is running from June 1 to June 30, 2026 at two venues inside Tokyo's Meiji Park in Shinjuku: the sauna facility TOTOPA and the café space Meiji Park Market. Built around the BRITA brand campaign "Own your thing." — an invitation to integrate sustainable, personalized hydration into daily life — the event combines sauna sessions, collaboration food menus, and water-tasting experiences.
About BRITA ALIVE SPA
The event reflects the brand philosophy "Drink better. Do better." which promotes reduced plastic bottle use and sustainable hydration habits. With growing interest in wellness, mindfulness, and sauna culture among younger generations, BRITA ALIVE SPA offers visitors a chance to rediscover the value of water. The brand statement displayed throughout the venue captures the concept: breathe in the scent of wood, sweat out the day's fatigue, and feel water soak into a reset body — encountering your most alive self.
Five-Phase Experience at TOTOPA
The TOTOPA venue is designed as a five-phase journey through the BRITA ALIVE SPA world, spanning the 2F women-only floor and 3F men-only floor.
ENTRY (2F / 3F Entrance) — A welcoming space featuring the key visual and brand statement, with BRITA products on display.
DETOX (Bathing Area) — Wooden-scented décor enhances the sauna and cold plunge experience, designed to wash away daily fatigue.
FULFILL (2F "TOTOPA Lounge" / 3F "Refresh Lounge") — A water-tasting area with countertop water filtration units (BRITA Cube Cool), offering free chilled BRITA-filtered water. The moment water soaks into a reset, post-sauna body is the focal point of this phase.
TOTONOU (2F / 3F Lounge) — The relaxation space after sauna is decorated in the BRITA ALIVE SPA theme, with BRITA products placed throughout.
INTEGRATION (2F / 3F Reception Area) — The BRITA Active bottle-type water filter can be purchased on-site.
TOTOPA Event Details
- Location: 5-7 Kasumigaokamachi, Shinjuku, Tokyo (Tokyo Metropolitan Meiji Park Building A, 2F & 3F)
- 2F: Women only / 3F: Men only
- Period: June 1 (Mon.) to June 30 (Tue.), 2026
- Hours: 11:00 AM to 11:00 PM (last entry 10:00 PM)
- Note: On June 1, open from 4:00 PM to 11:00 PM (11:00 AM to 4:00 PM reserved for private use)
Limited Collab Menus at Meiji Park Market
At "Meiji Park Market," existing menus from "Baby J's" and "PARKLET" have been given a BRITA-themed twist under the theme of "water that tastes great." The lineup pairs bold, flavorful items like burgers and chicken with drinks made using BRITA filtered water — the richer the food, the more refreshing the water feels.
Both "Baby J's" and "PARKLET" use BRITA-filtered water in their drinks. Additionally, BRITA filtration units are set up at two self-service drink corners inside the venue, where all visitors can enjoy BRITA-filtered water free of charge throughout the event period.
Spicy Burger — Juicy fried chicken and fresh coleslaw, layered with chili oil (made with spices and citrus) and a creamy sauce for a bold, punchy flavor.
Price: ¥1,700 (tax included)
Thai-Style Burger — A sweet-and-sour namasu base topped with chili oil heat and the refreshing aroma of mint and cilantro.
Price: ¥1,700 (tax included)
Popcorn Chicken (Yangnyeom Flavor) — Baby J's signature popcorn chicken revamped in a Korean-style yangnyeom sauce: sweet, spicy, and richly coated.
Price: ¥1,700 (tax included)
Drinks at "Baby J's"
- House-Made Ginger Ale: ¥600 (tax included)
- House-Made Cola: ¥600 (tax included)
- Seasonal Shrub: ¥600 (tax included)
- Iced Tea: ¥550 (tax included)
Drinks at "PARKLET"
- Iced Americano: ¥630 (tax included)
- Iced Lemonade: ¥680 (tax included)
- Iced Ginger Ale: ¥680 (tax included)
- Iced / Hot Tea: ¥550 (tax included)
Meiji Park Market Event Details
- Location: 5-7 Kasumigaokamachi, Shinjuku, Tokyo (Tokyo Metropolitan Meiji Park Building A, 1F) — "Baby J's" and "PARKLET"
- Period: June 2 (Tue.) to June 30 (Tue.), 2026 (June 1 is closed due to private reservation)
- Hours:
- "Baby J's": 11:00 AM to 6:00 PM
- "PARKLET": 8:30 AM to 6:00 PM
Special Event: ALIVE RUN & PILATES
On Sunday, June 14, a special morning activity event called "ALIVE RUN & PILATES" takes place at Meiji Park, combining running, pilates, and a sauna session. The event spotlights the importance of hydration for active bodies within the BRITA ALIVE SPA framework.
The program is led by running coach Fumi Kawaguchi and pilates coach Shiho Iwasaki, with MC Yu Nakamura guiding the day. The session also includes guidance on optimal hydration timing during exercise and why BRITA-filtered water is recommended for active use. After the workout, a prize lottery offers participants the chance to win a BRITA Active filtration bottle.
Event Details
- Date: Sunday, June 14, 2026, 7:30 AM to 11:00 AM (check-in from 7:00 AM)
- Location: Meiji Park (meet at the TOTOPA entrance)
- Program: Pilates + Running (approx. 3 to 5 km) + TOTOPA Sauna Session
- MC: Yu Nakamura / Pilates Coach: Shiho Iwasaki / Running Coach: Fumi Kawaguchi
- Participation Fee: ¥2,000 (includes TOTOPA sauna access)
- Capacity: Approximately 80 participants (lottery if oversubscribed)
- Application Period: May 14 (Thu.), 2026, 12:00 PM to June 5 (Fri.), 6:00 PM
- Winner Notification: June 9 (Tue.), 2026 (winners notified by email)
SNS Campaign
At all three venues — TOTOPA, Meiji Park Market, and ALIVE RUN & PILATES — visitors can enter a giveaway by posting a photo with the hashtags #BRITA and #ALIVESPA along with their impression on social media. A total of 200 winners across all venues will receive a BRITA Active bottle-type water filter (dark blue).
TOTOPA Campaign
- Visit TOTOPA during the BRITA ALIVE SPA period
- Take a photo of the facility
- Post on social media with #BRITA and #ALIVESPA and your impression
- Show the post to staff at checkout to enter the lottery
- Prize: BRITA Active bottle-type water filter (by lottery)
- Period: June 1 (Mon.) to June 30 (Tue.), 2026 (while supplies last)
- Location: TOTOPA 2F & 3F reception / cashier area
Meiji Park Market Campaign
- Visit Meiji Park Market during the BRITA ALIVE SPA period
- Take a photo of the collaboration menu
- Post on social media with #BRITA and #ALIVESPA and your impression
- Show the post to staff at checkout to enter the lottery
- Prize: BRITA Active bottle-type water filter (by lottery)
- Period: June 1 (Mon.) to June 30 (Tue.), 2026 (while supplies last)
- Location: Meiji Park Market (Baby J's cashier)
ALIVE RUN & PILATES Campaign
- Take photos at the ALIVE RUN & PILATES event
- Post on social media with #BRITA and #ALIVESPA and your impression
- Join the post-workout lottery at the event (anyone can participate by posting on SNS)
- Prize: BRITA Active bottle-type water filter (by lottery)
- Date: Sunday, June 14, 2026
- Location: Meiji Park (event venue)
