Chloé has unveiled the second chapter of Chloé à la Plage, a collection born from a dreamlike longing for the poetry of summer. The campaign, photographed by David Sims, captures a vision of sun-drenched days dissolving into reverie through a surrealist lens.
Actress Apple Martin stars in the campaign, her luminous presence embodying the poetic world of the collection as it surrenders to the magic of summer. Set against the backdrop of a dreamlike seaside landscape, Apple brings to life the natural, free-spirited allure at the heart of the collection.
"This year's Chloé à la Plage is an ode to surreal summer fantasy. It expresses a dreamy sensibility and the poetry that belongs uniquely to summer. Apple draws us naturally into this world with her radiance and a beauty that transcends generations."
— Chemena Kamali, Chloé Creative Director
The campaign evokes an imaginary coastline where a sky-blue sea meets sun-kissed sand and oversized, luminous shells. It conjures images of endless summer afternoons spent barefoot, lost in daydream.
The collection is defined by flowing silhouettes: effortlessly drifting lightweight dresses and broderie anglaise blouses, lifted by playful accessories that add a sense of freedom. Each piece feels instinctive and personal, moving naturally with the body to express the ease of summer.
The 2026 Chloé à la Plage collection is available from May 12, 2026, at Chloé boutiques and on Chloe.com, with a selection also rolling out at resort destinations around the world throughout the season.
