VIS, the ladies' brand run by Jun Co., Ltd., is teaming up with Sanrio's beloved character Hello Kitty for a six-item collaboration collection. A special page opens on July 8, 2026 (Wednesday), with sales beginning July 10, 2026 (Friday) at VIS stores nationwide and on Jun's official online store, J'aDoRe JUN ONLINE.
The collection is built around a special design of Hello Kitty enjoying a summer vacation with a sun-tanned look, pairing her cute tanned expression with a nostalgic, summery mood. The lineup adds a new color to VIS's ever-popular heart cut bag alongside bags and small accessories. The colorful, playful designs are sized for everyday use while still feeling practical, and the collection aims to capture fans' hearts with a special, summer-only lineup.
Special Page
Hello Kitty VIS Special Collection
A Tote Bag with a Natural-Material Look That Takes Center Stage This Summer
Hello Kitty x VIS Sun-Tanned Design Mixed-Material Tote Bag
Price: ¥7,909 (tax included)
Product number: BVX76260
Colors: Red / Check / Black
Designed around Hello Kitty's beach vacation, the tote uses summery mixed materials. It's roomy enough for A4 documents or a 13-inch laptop, making it useful for overnight trips or a day out cheering on a favorite idol. A detachable shoulder strap lets you wear it crossbody depending on the occasion or outfit, and the Hello Kitty ribbon charm can be removed — the back doubles as a mirror.
The Ever-Popular Heart Cut Bag Gets a Sun-Tanned Hello Kitty Design
Hello Kitty x VIS Sun-Tanned Design Heart Cut Bag
Price: ¥7,909 (tax included)
Product number: BVX76250
Color: Beige
VIS's popular heart cut bag returns in a new color inspired by a sun-tanned Hello Kitty. The interior has a three-layer structure that makes organizing easy, and a zipper keeps the contents hidden from view. The gingham-check swimsuit on the sun-tanned Hello Kitty design makes for an especially cute heart cut bag.
A Design T-Shirt for Effortlessly Casual Adult Style
Hello Kitty x VIS Sun-Tanned Design Big T-Shirt
Price: ¥4,939 (tax included)
Product number: BVM76250
Colors: Charcoal / White
A slightly vintage-feeling big T-shirt made for summer. To wear a character T-shirt with a modern touch, try pairing it with a satin or lace skirt. For a more casual adult look, cropped pants or capri pants also work well.
A Matching Gingham Ribbon Makes This Epoxy Charm Adorable
Hello Kitty x VIS Sun-Tanned Design Assorted Epoxy Charm
Price: ¥1,969 (tax included)
Product number: BVZ76250
Colors: Beige / Beige type
An original VIS-design epoxy charm inspired by a sun-tanned Hello Kitty enjoying her summer vacation. Its understated size adds a nice accent to any bag or pouch just by attaching it. It also makes a great gift as well as a treat for yourself.
An Adorable Pouch Charm Featuring a Sun-Tanned Hello Kitty on Vacation
Hello Kitty x VIS Sun-Tanned Design Face Pouch Charm
Price: ¥3,949 (tax included)
Product number: BVI76250
Color: Beige
A charm you can enjoy for its looks while also using it to hold practical items like AirPods or lip balm. Along with the sun-tanned Hello Kitty's cute expression as she enjoys her vacation, the many ribbons add another design highlight.
A Fluffy Plush Charm You'll Want to Take Everywhere
Hello Kitty x VIS Sun-Tanned Design Plush Charm
Price: ¥3,619 (tax included)
Product number: BVZ76260
Color: Beige
A fluffy plush charm that captures Hello Kitty after soaking up the summer sun. The red gingham-check ribbon and outfit add a summery accent. It's perfect for attaching to a bag or pouch, or for displaying at home as part of the decor.
About Hello Kitty
Hello Kitty was born in a suburb of London, England. She stands about as tall as five apples and weighs about as much as three apples. She's a bright, kind-hearted girl.
Official website: https://www.sanrio.co.jp/characters/hellokitty/
About VIS
Under the concept "cheer up LADY," VIS is a ladies' brand that proposes styles blending a refreshing allure with a cool edge. It supports women who enjoy everyday life in their own way, drawing out confidence and radiance in any scene.
Official website: https://www.visjp.com/
Online store: https://www.junonline.jp/vis/
Official Instagram: https://www.instagram.com/vis_jp/
