The cooling product brand Coolist (クーリスト), marketed by Liberta Inc. (Tokyo, TSE Standard: 4935), has surpassed a cumulative sales milestone of 3 million units (as of end of February 2026). In addition, two new limited fragrances are being added to the brand's most popular item, the Asedareinu (アセダレーヌ) roll-on neck cooler, with sales launching sequentially from April 1, 2026.
Cooling Products for an Era of Intense Summers
In recent years, Japan's summers have become increasingly characterized by intense and prolonged heat. Against this backdrop, awareness of heat countermeasures has been growing even before the peak summer season begins.
Since its launch in 2018, Coolist has been embraced by many users as an effective heat-relief solution for various summer situations. The series now covers 9 items and has collectively exceeded 3 million units in cumulative sales.
Two New Limited Fragrances for Asedareinu
Two new limited fragrances are being introduced to the Asedareinu roll-on neck cooler, the brand's most popular product:
Woody Marine Scent (Left)
Available at Hands stores nationwide from April 1, 2026. The Woody Marine fragrance combines a sense of refreshment with calm depth, offering a composed and sophisticated impression.
Fresh Citron Scent (Right)
Available at Ainz & Tulpe stores nationwide from April 1, 2026. The Fresh Citron fragrance features a vibrant freshness and clean feel, designed to be enjoyed by all genders.
Both new fragrances are sold at 880 yen (tax included) / 8 mL, exclusively through their respective retail partners.
About Asedareinu
Asedareinu is a roll-on neck cooler that provides an instant cooling sensation through menthol. Key features include:
- Menthol-powered cooling sensation – Delivers a sharp, cooling effect simply by applying it to the skin
- Roll-on stick with stainless steel ball – The smooth stainless steel ball allows for clean application without getting hands dirty
- Compact and portable – Fits easily into a pouch or pocket
- Moisture-controlling powder – Contains powder (zinc oxide, mica) to help reduce stickiness on the skin
- Plant extract formula – Formulated with plant extracts including aloe vera leaf extract, eucalyptus leaf extract, and green tea leaf extract to help keep skin moisturized
The Asedareinu lineup spans multiple fragrances available at various retailers, including standard options at variety shops and drugstores, as well as exclusive fragrances at select store chains. Prices start from 880 yen (tax included).
Coolist Series Lineup
The full Coolist series features 9 products designed to address different summer discomforts, including:
- Coolist Scalp Cooler – Applies directly to the scalp for a cooling sensation during blow-drying. 1,320 yen (tax included) / 100 mL
- Coolist Suzsheet (NEW) – A cooling body sheet that can also be worn around the neck. 990 yen (tax included) / 30 sheets
- Coolist Head Cooler – A spray for refreshing an overheated scalp. 1,320 yen (tax included) / 50 g
- Coolist In-Bath Body Cooler – A cooling gel applied before rinsing off in the bath. 1,320 yen (tax included) / 200 g
- Coolist Senashu [Quasi-drug] – A mist for the back to help control sweat and odor. 1,210 yen (tax included) / 60 mL
- Coolist Asedareinu Body UV – A roll-on body cooler with UV care. 1,496 yen (tax included) / 40 mL
- Coolist Asanisyan – A hair treatment for post-sleep sweaty hair. 1,320 yen (tax included) / 150 mL
- Coolist Fabricooler – A fabric mist with long-lasting cooling formula, alcohol-free. 1,320 yen (tax included) / 100 mL
Products are available at variety shops, drugstores, and the Liberta online store throughout Japan (availability may vary by store).
