Katsuyama Tourism & Community Development Co., Ltd. (located in Katsuyama City, Fukui Prefecture; CEO: Kazuhiko Miyatsuka, commonly known as "Katsuyama DMO") is opening a new produce market called "Katsuyama Produce Market" to support the future of local agricultural products. On Friday, November 7, 2025, the market will have its grand opening alongside the attached café "CAFE MOOI Veggies & Sweets" (commonly known as "CAFE MOOI").
The project aims to maintain a stable supply system for fresh Katsuyama-grown produce and preserve the production area. It represents Katsuyama DMO's first initiative connecting local farmers, businesses, and tourists through a "food circulation" system. It is rare nationwide for a DMO to be involved in operating a produce market.
Katsuyama Produce Market Overview
"Katsuyama Produce Market" is newly established as a B2B hub for stably supplying fresh produce centered on Katsuyama-grown items. The building was developed with subsidies from the Ministry of Agriculture, Forestry and Fisheries and Katsuyama City, with all business operations, management, and funding undertaken by Katsuyama DMO.
The building contains two functional sections: a "produce market" area and a "dining" area. In addition to collecting, selling, and delivering produce, the market will work on collaboration with the adjacent "roadside station," developing new sales destinations, and developing products utilizing local food ingredients. By accepting shipments and shippers from throughout Katsuyama and outside the city, the market expects to expand handling volumes more than before and support the sustainable development of regional agriculture.
Overview:
- Address: 1-21-4 Matsugasaki, Arado-cho, Katsuyama City, Fukui Prefecture
- Note: Adjacent to the roadside station "Dinosaur Valley Katsuyama"
CAFE MOOI Veggies & Sweets Overview
Opening adjacent to the market, "CAFE MOOI Veggies & Sweets" is a relaxing space where citizens and tourists can casually drop by. The name "Mooi" included in the café's name means "beautiful" and "wonderful" in Dutch. It was named to express the "beauty" of Katsuyama's nature-rich scenery and colorful vegetables and fruits, with the desire to provide time where people can feel "delicious" and "fun."
The café will offer menu items using seasonal vegetables handled by the market, such as salads, sandwiches, pancakes, and tarts. By linking the produce market and café, it will function as a "regional food circulation hub" integrating "from production to consumption."
Operating Information:
- Operating Hours: 11:00 AM to 6:00 PM
- Closed: Tuesdays
- Menu Items (partial listing) ※All in-store prices
- Sandwich Plate 1,150 yen (Croissant sandwich or baguette sandwich, frites, salad)
- Frites (Belgian-style fried potatoes) M/L 730 yen and up ※Choose from 10 sauce options
- Market Salad (in-store) 850 yen
- Pancakes 1,200 yen and up (Honey butter / Chocolate nuts / Black honey hojicha / Bacon egg / Kuzu-ryu maitake white gravy) ※Please allow time for preparation
- Pudding (MOOI pudding, Ichimonjikura classic pudding) 450 yen and up
- Sweets (Cream puff, fruit tart, marron tart, MOOI [chocolate cake]) 350 yen and up
About Katsuyama Tourism & Community Development Co., Ltd.
Katsuyama Tourism & Community Development Co., Ltd. was established in June 2016 with a vision of industrializing tourism in Katsuyama City and surrounding areas, with missions including providing services that make people want to revisit, providing an environment where people can understand tourism needs and take on challenges, and providing a place where young people can thrive. The organization engages in tourism PR for the Katsuyama City area, human resource development, operating a dinosaur specialty store with one of Japan's largest product selections, operating roadside stations, and developing products and tours. It was registered as a Japan DMO in January 2020.
Website: https://katsuyama-navi.jp/
Instagram: @travelkatsuyama
