Earth Pharmaceutical Co., Ltd. (headquartered in Chiyoda-ku, Tokyo, President: Katsunori Kawabata) announces the launch of limited edition products in collaboration with Sanrio's popular characters Cinnamoroll and Kuromi. The "Earth No-Mat Katoributa with Cinnamoroll 60-Day Set" and "Earth No-Mat Katoributa with Kuromi 60-Day Set" will be released on Monday, February 2, 2026.
Targeting Younger Demographics
The Earth No-Mat brand holds the No. 1 market share in mosquito repellent devices and has been well-received by many customers. However, the company identified that its user base was trending toward older demographics. To attract younger customers, Earth Pharmaceutical has partnered with Sanrio to feature the beloved characters Cinnamoroll and Kuromi. By incorporating the appeal of cute character design, the company aims to win support from customers who have not previously used Earth No-Mat products.
Product Features
The Earth No-Mat Katoributa with Cinnamoroll and Earth No-Mat Katoributa with Kuromi combine effective mosquito protection with charming designs that customers will enjoy displaying in their homes.
1. Adorable Cinnamoroll and Kuromi Collaboration Design
The limited-edition pig-shaped devices come in special colors and include cute figurines of Cinnamoroll or Kuromi. Cinnamoroll features a lovely sky blue pig device, while Kuromi comes with a stylish purple pig device, each expressing their unique character world. These designs make customers want to keep them on display in their rooms.
2. Eliminates Mosquitoes and Prevents Outdoor Entry
With a single switch, the active ingredient (Metofluthrin) is steadily diffused to not only eliminate mosquitoes but also prevent them from entering from outdoors. Thanks to proprietary technology that ensures stable diffusion of the chemical, the effectiveness continues even when ventilating the room.
3. Suitable for Homes with Babies and Pets
The fragrance-free, low-irritation formula makes these products safe for use in homes with babies and pets.
4. Flexible Usage and Economical
The on/off switch allows use only when needed, preventing waste of the chemical and making it economical. When replacing, any Earth No-Mat refill bottle can be freely selected and used according to customer preference.
Product Information
Product Name: Earth No-Mat Katoributa with Cinnamoroll 60-Day Set
Sales Name: Earth No-Mat CS2 (Fragrance-free)
Classification: Quasi-drug for pest control
Contents: 1 device, 1 refill bottle for 60 days (45mL × 1)
Effects: Elimination of adult mosquitoes, prevention of entry
Applicable Room Size: 4.5 to 12 tatami mats
Active Ingredient: Metofluthrin 148.5mg/bottle
Price: Open price
Release Date (Manufacturer Shipment Date) / Location: February 2, 2026 / Nationwide
Product Name: Earth No-Mat Katoributa with Kuromi 60-Day Set
Sales Name: Earth No-Mat CS2 (Fragrance-free)
Classification: Quasi-drug for pest control
Contents: 1 device, 1 refill bottle for 60 days (45mL × 1)
Effects: Elimination of adult mosquitoes, prevention of entry
Applicable Room Size: 4.5 to 12 tatami mats
Active Ingredient: Metofluthrin 148.5mg/bottle
Price: Open price
Release Date (Manufacturer Shipment Date) / Location: February 2, 2026 / Nationwide
About Earth No-Mat
Earth Pharmaceutical's Earth No-Mat is a long-selling liquid mosquito repellent brand launched in 1984. The plug-in system steadily vaporizes the chemical, effectively eliminating mosquitoes and preventing entry even with windows open. With a diverse lineup that meets various needs, Earth No-Mat continues to support comfortable living free from mosquito troubles.
