A brand mook featuring a collaboration between Hello Kitty and lifestyle brand Maison de FLEUR goes on sale on Wednesday, March 11, 2026, at FamilyMart convenience stores and bookstores nationwide.
The lineup includes six items in total: two types of strawberry multi-cases, a strawberry charm, a strawberry plush charm, and two types of strawberry treasure cases. Hello Kitty's signature ribbon has been given a strawberry motif, with the strawberry's stem reimagined as the ribbon that serves as Maison de FLEUR's iconic symbol — creating adult-cute accessories with a touch of luxury. The mook also features a fashion shoot with Hello Kitty wearing Maison de FLEUR pieces, making it a must-have for fans.
Strawberry Multi-Cases (2 Types)
Hello Kitty appears in fluffy material with delicate embroidery on a high-quality quilted fabric. These multi-cases have a refined, grown-up feel, suitable for household budgeting or hobbies.
Each case comes with a 6-hole binder case, two clear refill pockets, and a release liner sheet — perfect as a stationery organizer, passport holder, or sticker album.
Strawberry Charm
The strawberry-shaped charm features a ribbon at the top to represent the stem, and is large enough to hold small items like candy or earphones.
The charm opens with a gold zipper for easy access to stored small items.
Strawberry Plush Charm
An adorable Hello Kitty plush charm that can be attached to a smartphone or bag for everyday outings.
The back of the charm features embroidered brand name lettering.
Strawberry Treasure Cases (2 Types)
A case designed to store favorite plush toys without losing their shape. The inner pocket fits photos and other items neatly, making it a charming way to carry treasured belongings.
With a gusset of approximately 7 cm, there's plenty of room for plush toys and other bulky items. The exterior features a Hello Kitty with a fluffy "strawberry ribbon" design.
Available at FamilyMart and Takarajimasha Channel
① Maison de FLEUR × HELLO KITTY Strawberry Plush Charm BOOK
Price: ¥3,190 (tax included)
② Maison de FLEUR × HELLO KITTY Strawberry Charm BOOK
Price: ¥3,190 (tax included)
③ Maison de FLEUR × HELLO KITTY Strawberry Treasure Case BOOK RED
Price: ¥4,059 (tax included)
④ Maison de FLEUR × HELLO KITTY Strawberry Multi-Case BOOK RED
Price: ¥4,059 (tax included)
Release date: March 11, 2026
※ Some stores may not carry all items.
Available at Bookstores and Online Bookstores
⑤ Maison de FLEUR × HELLO KITTY Strawberry Multi-Case BOOK PINK
Price: ¥4,059 (tax included)
⑥ Maison de FLEUR × HELLO KITTY Strawberry Treasure Case BOOK PINK
Price: ¥4,059 (tax included)
Release date: March 11, 2026
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