Skater Co., Ltd. (Headquarters: Nara City, Nara Prefecture; President: Soichiro Konoike) released the new "Mashugumi" series "3D Lock One-Push Direct Bottle" featuring popular Sanrio characters with puffy 3D decorations in January 2026.
The product is now available at Skater's official online shop and at various general goods stores nationwide.
Development Background: Combining Cuteness with Practicality
Since water bottles are used daily, the company wanted to create a product that offers both "a design that lifts your spirits just by carrying it" and "stress-free functionality." This is how the series was born.
True to the "Mashugumi" name, the bottle's surface features a "puffy" 3D texture reminiscent of marshmallows and gummy candies, creating a design that provides comfort not only visually but also through touch.
Product Features
1. Irresistible "3D Decoration"
The main feature is the semi-three-dimensional character art applied to the bottle's surface.
Against a matte, gentle-colored body, glossy and puffy characters stand out, creating a presence that differs from regular prints.
2. One-Push Open with One Hand
The "one-push open" system allows for instant access when you want to drink.
The cap features a "cap lock design" that stays fixed when opened, so you don't have to worry about the lid falling forward and hitting your face while drinking.
It also includes a safety lock function to prevent accidental opening during transport.
3. Stays Cold with Vacuum Double Structure
The stainless steel vacuum double structure keeps drinks cold for long periods (cold only).
The wide-mouth design allows large ice cubes to fit smoothly, making morning preparation and cleaning easy.
Character Lineup (7 Types)
Each character is available in its signature color:
- Hello Kitty: Pastel Pink
- My Melody: Sweet Pink
- Kuromi: Purple
- Cinnamoroll: Refreshing Blue
- Hangyodon: Mint Green
- Pompompurin: Yellow
- Pochacco: Light Green
Product Overview
Product Name: Mashugumi 3D Lock One-Push Direct Bottle (SDPV5)
Price: Open price
Capacity: 480ml
Size: Approx. 76mm diameter × 238mm height
Materials: Inner bottle and mouth ring: Stainless steel, Body: Stainless steel (acrylic resin coating), Cap, lid, and belt stopper: Polypropylene, Packing: Silicone rubber
Cold retention: Below 8°C (6 hours)
Where to Buy
- Skater Official Online Shop: https://www.skater-onlineshop.com/
- Major general goods stores and mass retailers nationwide
ⓒ 2026 SANRIO CO., LTD.
